Introducing New Hefty® Ultra Strong Trash Bags April 27, 2016

Introducing New Hefty® Ultra Strong Trash Bags

Hefty’s best trash bag ever

Lake Forest, Ill., April 27, 2016 – Hefty® is proud to announce new Hefty® Ultra Strong, Hefty’s best trash bag ever!

Each Hefty® Ultra Strong bag contains ARM & HAMMER™ patented odor neutralizer*, a powerful brand trusted by generations of Americans. Other Hefty-Hefty-Hefty improvements include enhanced strength and puncture-resistance, an improved gripping drawstring, and fresh scents!

“Hefty® is known for our strength, but we’re always looking for ways to improve our products,” said Lisa Smith, Vice President of Marketing. “With Hefty® Ultra Strong, we’re promising not only exceptional performance, but a great value backed by the Hefty® guarantee.”

Hefty® Ultra Strong trash bags feature:

  • ARM & HAMMER™ patented odor neutralizer
  • Active tear resistant technology for better puncture-resistance
  • Fresh, invigorating scents, including Clean Burst™, Tropical Paradise™, Lavender & Sweet Vanilla™, White Pine Breeze™, Crisp Orchard Apple™, Citrus Twist™, Pomegranate Mist™ and Scent Free
  • Break resistant grip drawstring that prevents the bag from falling inside the can
  • 100% satisfaction guarantee: Hefty® can handle all your trash bag needs, or your money back

About Reynolds Consumer Products Inc.
Reynolds Consumer Products provides quality household essentials and world-class brands. Hefty® is best known for strong, dependable waste bags; but is also a leader in slider bags, foam plates, and plastic cups.  Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil; Reynolds® brand parchment paper, oven bags, slow cooker liners, and baking cups, and Cut-Rite® wax paper. Our products are available in the U.S. at mass merchants, grocers, and other retail stores in over 100 countries throughout the world.  For more information, visit and


* Arm & Hammer, the Arm & Hammer logo, Clean Burst, Tropical Paradise, and the distinctive trade dress are trademarks of Church and Dwight Co., Inc. and are used under license.

Media Contact
Britta Olson