The Hefty® brand just made trash day a whole lot sweeter! In its latest collaboration with the beloved cleaning brand, Fabuloso®, the Hefty® brand is introducing a fruity new scent to its trash bag portfolio: Hefty® Ultra Strong™ with Fabuloso Watermelon Scent. These new scented trash bags combine trusted strength, effective odor control technology, and six-in-one protection with the sweet scent of watermelon—making even the toughest cleanup surprisingly refreshing. 

Now available in a variety of sizes, the Hefty® Ultra Strong™ with Fabuloso Watermelon Scent line includes top-selling tall kitchen bags in classic white and vibrant pink, plus options for larger and smaller cleanup needs. All sizes feature break-resistant drawstrings and continuous odor control technology, keeping unpleasant smells away, whether tackling kitchen trash, yard work, or refreshing bathroom bins. 

The full Hefty® Ultra Strong™ with Fabuloso Watermelon Scent lineup includes:

• Hefty® Ultra Strong™ Tall Kitchen Trash Bags (13 Gallon, MSRP: $9.49) – Lift the heftiest loads with powerful odor neutralization technology to combat kitchen smells. Available in traditional white as well as a pink version to add a splash of color to your kitchen.
• Hefty® Ultra Strong™ Large Trash Bags (30 Gallon, MSRP: $9.49) – Built for heavy-duty messes with flexible strength and extra capacity.
• Hefty® Medium Trash Bags (8 Gallon, MSRP: $4.99) – Just right for bathrooms, bedrooms, or office bins—tough on trash, easy on the nose.
• Hefty® Small Trash Bags (4 Gallon, MSRP: $4.99) – Compact but powerful, perfect for quick cleanups and small spaces.

“We’re thrilled that we're taking scent and color to the next level with our new Hefty® Ultra Strong™ with Fabuloso Watermelon Scent line,” said Brian Lutz, Marketing Director with Hefty® Waste. “The bold, pink bags paired with the fresh and fruity scent of watermelon offers a fun, stylish way to bring personality to your everyday clean-up routines.”

This latest drop from the Hefty® team builds on the success of the brand’s ongoing partnership with Fabuloso, which has already introduced best-selling scented bags in classic favorites like lavender and lemon. Bring even more freshness to your home with the strength you need and a scent you’ll love.

In support of the new product launch, the Hefty® brand is also excited to continue partnering with John Cena who will star in an integrated advertising campaign. The campaign will roll out across platforms over the course of the year showcasing the strength and sweetness of the new scent.

Hefty® Ultra Strong™ with Fabuloso Watermelon Scent trash bags are now available at retailers nationwide. To find them at a store near you, visit Hefty.com for more information and follow @HeftyBrands on social for updates, tips, and fresh content. 

About Fabuloso
Fabuloso Multi-Purpose Cleaner is the perfect solution for anyone looking for an effective way to keep their home clean and smelling great. With a 2X concentrated formula vs. non-concentrated Fabuloso Original and long lasting freshness, our cleaners will fill your entire home with joy - from the kitchen to the bathroom and beyond. Fabuloso 2X Watermelon has a bright watermelon, citrus, and fruity fragrance rounded out with soft musks and powdery notes. We have a wide variety of fragrances to try, including Lavender, Peach, Refreshing Lemon, Passion of Fruits, Tropical Spring, Spring Fresh & Citrus & Fruits.

FABULOSO® and the FABULOSO Logo® are trademarks of Colgate-Palmolive Company and are manufactured and sold under license.

The Hefty® brand is launching its Trash Time Out campaign with tools to navigate holiday stress with ease. Transform the mundane task of taking out the trash into a mindfulness opportunity with our new mobile website, TrashTimeOut.com, which offers various relaxation and stress management options.   

Known for handling life’s toughest messes, the Hefty brand has introduced the Hefty Trash Time Out site, perfect for those overwhelming moments where you need to let it all out: 

• Listen to a guided meditation designed to help you relax and regroup.   
• Breathe along with visuals that take you through a deep breathing exercise for relaxation. 
• Rage out with a trash tantrum that’s kept in check by our official Trash Time Out timer.

"The holidays can be stressful, but we know that no matter how busy you are, you still have to take out the trash,” said Brian Lutz, Marketing Director, Hefty Waste Bags, at Reynolds Consumer Products. “This year, the Hefty brand is helping to turn a chore into a much-needed escape with our Trash Time Out campaign. Whether you’re looking for a break from eyebrow raising holiday drama, questionable inquiries about your personal life, or other awkward moments, the Hefty brand provides strength and support that’s anything but ordinary.”

For additional information on #HeftyTrashTimeOut, visit TrashTimeOut.com and follow along on social @heftybrands.

With the holidays fast approaching, it's time to start searching for unique gifts— plus the Reynolds Wrap® team introduced Fun Foil with Holiday Pattern, an embossed aluminum foil designed for festive occasions, from wrapping homemade food gifts to covering holiday potluck dishes and sharing leftovers. This limited-edition foil innovation, available now while supplies last at Amazon.com and Walmart.com, was inspired by the rise of homemade holiday food gifts as a creative and meaningful alternative to store-bought presents. 

The Reynolds Wrap team partnered with renowned designer Brittany Jepsen from The House That Lars Built, known for her artful use of patterns, to craft a gorgeous original pattern featuring classic holiday icons like peppermint, penguins, snowflakes and teddy bears. The vivid winter wonderland design is embossed or stamped onto the foil, creating a richer look that will make this wrap the talk of any host's holiday table. 

"A creative presentation of any gift really makes all the difference," said Brittany. "As a lover of crafts and homemade gifts, it was a joy for me to collaborate with Reynolds Wrap on this beautiful holiday foil pattern. I can't wait to see how home cooks use it to make their holiday celebrations as special as possible."

"Reynolds Wrap has been part of families' holiday traditions for over 75 years, and we're always looking for ways to make prep, cooking and cleanup easier," said Sumita Ghosh, marketing director for Reynolds Foil & Bakeware. "This year, the brand is helping home chefs with yet another key moment during the holidays. Fun Foil with Holiday Pattern offers a cheerful, festive twist on our classic foil, so now Reynolds elevates every step from prep and cleanup to gifting and sharing."

Reynolds Wrap and Reynolds Kitchens products make holiday meals, gifts and parties easier by simplifying the prep, cooking and cleanup. The brand's new Fun Foil with Holiday Pattern will join the lineup for a limited time during the holiday season, elevating food gifts, adding cheer to potlucks and dressing up holiday leftovers.

For additional information visit reynoldsbrands.com/funfoil and follow @reynoldsbrands on your favorite social media platform for more on Reynolds Wrap Fun Foil with Holiday Pattern.

This year, Hefty® party cups are set to be the centerpiece of game day with new Hefty Kickoff Cups Kits! With these kits, America's #1 Party Cup delivers the ticket to winning conversations and connections, and available now through September 25, 2024, at HeftyKickoffCups.com.

Each Hefty Kickoff Cups Kit is a party in a pack, containing 32 strong and durable party cups in four bright colors, each adorned with one of eight unique conversation starters. Fans can grab a cup that speaks to them, fill it up and let the conversation flow! Prompts include:

• College football or professional football? Let's debate.
• Who's your dream halftime show headliner?
• Who's on your dream fantasy football squad?
• What's an iconic football moment you'll never forget?
• Who will go down in history as the greatest football coach of all time?
• Honestly just here for the commercials (and the food).
• What's your sports Roman Empire?
• Sorry, I don't speak football, but I do speak _.

To learn more about the promotion and enter for the chance to win one of the Hefty Kickoff Cups Kits, consumers can visit HeftyKickoffCups.com.

Reynolds Consumer Products excited to announce that John Cena is once again teaming up with Hefty® in the brand's newest Ultra Strong™ trash bag campaign. This multimedia campaign features Cena delivering light-hearted humor while showcasing the strength and durability of Hefty ® Ultra Strong™ trash bags.

The new integrated advertising campaign will continue to roll out across platforms over the course of this year. Throughout the full campaign, Hefty wanted to call attention to the everyday moments in life that require all types of strength, while also having a bit of fun. Whether it's the strength to finish up tasks, clean up messes or even take on an overly bold raccoon competing for first dibs on garbage, the Hefty ® brand is there to support consumers every step of the way.

The ultimate trash rival, a raccoon, makes an appearance in the launch spot, titled "The Face Off," as Cena encourages a woman facing an immovable raccoon, while attempting to take out her Hefty® Ultra Strong™ trash bag, ultimately finding the strength to scare it off.

"I'm excited to continue my partnership with Hefty and have enjoyed collaborating with the brand on the latest campaign," said John Cena. "We all experience everyday challenges, and this campaign focuses on those realities, while also highlighting the strength and durability of Hefty's products in fun and unique ways – like fighting off a raccoon or two."

"John has been an incredible spokesperson for the Hefty brand over the past eight years, increasing Hefty's Top-of-Mind brand awareness seven points since 2016. We're thrilled to have him featured once again in our new campaign," said Brienne Neisewander, Vice President of Hefty® Marketing, Reynolds Consumer Products. "His signature sense of humor is on display throughout the new creative and consumers will enjoy the entertaining scenario he narrates, while also hearing what makes Hefty® Ultra Strong™ trash bags an incredible product—like the dependability of extraordinary strength delivered at an affordable price."
 

As a public company (Nasdaq: REYN) whose mission is to "Simplify Daily Life to Enjoy What Matters Most," we are pleased to share our financial and our environment, social and governance (ESG) progress in our 2023 Reynolds Consumer Products Inc. Integrated Report. 

In our fourth annual report to stockholders, we provide an overview of 2023 performance and our long-term business approach. Environmental, Social, and Governance (ESG) is a critical element of how we operate. We discuss key ESG issues important to our business and stakeholders and are committed to reporting, at least annually, our progress against our goals, which were created in alignment with those published by the Sustainability Accounting Standards Board (SASB) and the Global Reporting Initiative (GRI) where appropriate.

For more information, see the Investor portion of our website at ReynoldsConsumerProducts.com/Investors

“Lavender Fabuloso®* scented Hefty® trash bags rank among top three new products pioneering the non-food industry” 

Reynolds Consumer Products, the creator of Hefty® Ultra Strong™ trash bags, today announced that Hefty® Ultra Strong™ Fabuloso® Scented tall kitchen trash bags have been recognized as one of the 2022 New Product Pacesetters™ of 2022. The 28th annual report, published by Circana, reveals the top new product launches across the food, beverage and non-food industries. 

After surveying the top 100 brand launches across a variety of sectors, Circana awarded Hefty® Ultra Strong™ Fabuloso® Scented tall kitchen trash bags a #3 ranking in the category of non-food New Product Pacesetters. Hefty’s inclusion in the report is a testament to the product’s ability to reach and appeal to consumers particularly through its infusion of powerful scent that captures the character and performance of the iconic all-purpose Fabuloso® cleaner.

Launched in 2021 Hefty® Ultra Strong™ Fabuloso® Scented tall kitchen trash bags merge the clean and joyful lavender scent of Fabuloso® with the 6-in-1 protection and flexible strength synonymous with Hefty®. The bags, which come in 13 gallon tall kitchen bags and 30 gallon large capacity bags, feature secure-fit closure and Arm & Hammer™** continuous odor control. As noted by Circana, the total Hefty® Fabuloso® portfolio has yielded $152 million in scanned sales***. 

"Connecting with our consumer, leveraging two strong brands, and focusing on shopper needs are core to everything we do at Reynolds Consumer Products,” said Sumita Ghosh, Marketing Director, Hefty® Waste Bags.  “We’re thrilled to be at the top of Circana’s Pace Setters list and for being recognized for elevating scent experiences for consumers.” 

Hefty® is proud to offer a portfolio of strong, dependable waste bags that keep garbage under control. With tall kitchen trash bags, large black bags, contractor bags, and more in various sizes and scents—including Fabuloso®—Hefty® has a trash bag to suit every need and keep homes everywhere clean. The brand has also introduced Fabuloso® Lemon scented waste bags earlier this year continuing to leverage the brand. Whatever bag you turn to, you won’t have to worry about trash smells, rips, or tears thanks to Hefty’s strength and odor-control.

To learn more about Hefty® Ultra Strong™ trash bags, visit Hefty.com. You can also follow us on Facebook, X (formerly known as Twitter), Instagram and TikTok.

*Fabuloso® and associated designs are trademarks of Colgate-Palmolive Company and are used under license.

**The Arm & Hammer trademarks are owned by Church & Dwight Co., Inc., and used by Reynolds Consumer Products LLC under license.

***Based on a 52-week period ending Oct 22, 2023.

About Reynolds Consumer Products
Reynolds Consumer Products (Nasdaq: REYN) is a leading provider of quality household essentials that have been trusted for generations. Our Reynolds® and Hefty® brand products help with preparation, cooking, cleanup and storage. The Hefty® brand is known for strong, dependable waste bags and tableware, available in the U.S. at mass merchants, grocers, and other retail stores nationwide. For more information on Hefty® brand products, visit Hefty.com. For more information on the company, visit ReynoldsConsumerProducts.com

Reynolds Consumer Products LLC, announces that it has acquired privately held Atacama Manufacturing on November 6, 2023. Atacama Manufacturing is an innovation-driven company that designs, formulates, manufactures, and commercializes products that include recycled or renewable, plant-based materials. Reynolds is pleased to add significant materials development expertise and innovation capability as we pursue future growth in environmentally friendly products. The newly acquired Albany, Oregon, manufacturing location will continue to operate and serve current customers in addition to providing support for sustainable product innovation.

Reynolds Consumer Products (Nasdaq: REYN) is a leading provider of household products that simplify daily life so consumers can enjoy what matters most. With a presence in 95% of households across the United States, the company produces and sells products that people use in their homes across three broad categories: cooking, waste and storage, and disposable tableware. RCP’s iconic products include Reynolds Wrap® aluminum foil, Hefty® tableware and trash bags, and adjacent product lines that make family life easier. For more information, visit ReynoldsConsumerProducts.com.

After unveiling the limited-edition product last year, Hefty® is answering fan pleas and bringing the seasonal trash bag to select stores across the country  

The fall phenomenon people can’t get enough of is making its triumphant return to….the trash can. Hefty® is giving fall fans more of what they want by bringing back limited-edition Hefty® Cinnamon Pumpkin Spice Ultra Strong™ trash bags, now available at select retailers.  

In 2022, Hefty® unveiled Hefty® Cinnamon Pumpkin Spice Ultra Strong™ trash bags as a limited-edition way to bring the joy of pumpkin spice to trash bins everywhere. Pumpkin lovers jumped at the chance to give their homes the fall upgrade they never knew they needed. 

In response to this demand, the brand decided to recreate Hefty® Cinnamon Pumpkin Spice trash bags this fall, and this time, the seasonal product will be available for purchase in select retailers for a limited time.  

“When we saw just how much love our Hefty® Cinnamon Pumpkin Spice Ultra Strong™ Trash Bags received last year, we knew we had struck a powerful nerve with fall fans,” said Brian Lutz, senior brand manager at Reynolds Consumer Products. “This year, we wanted to reward that pumpkin spice love in an even bigger way, and so we’ve made Hefty® Cinnamon Pumpkin Spice Trash Bags available for purchase in-store at a few of your favorite retailers. We hope pumpkin lovers all over the country will enjoy getting to indulge in their pumpkin spice obsession in this unexpected way, while Hefty’s® odor-control technology keeps their homes smelling clean, and well, like Cinnamon Pumpkin Spice.”  

Strong, dependable, and oh-so-delightfully scented, Hefty® Cinnamon Pumpkin Spice Ultra Strong™ trash bags prove that there’s nothing pumpkin spice doesn’t make better—including the trash.  

Starting this September, fall enthusiasts can find Hefty® Cinnamon Pumpkin Spice Ultra Strong™ trash bags for a limited time in select distribution at retailers like Walmart, Target, Target.com, Shaw’s, Jewel, Hannaford, Price Chopper, Giant Eagle, Winco and more (MSRP ~$5.99). While the trash bags have all the fall vibes, they’ll only be available for a limited time, so hurry to purchase yours before they’re gone! 

To learn more about Hefty® Cinnamon Pumpkin Spice Ultra Strong™ trash bags, visit Hefty.com. You can also follow us on Facebook, X (formerly known as Twitter), Instagram and TikTok 

Reynolds Consumer Products is excited to announce the relaunch of one of the most memorable and nostalgic products from the 2000s, Hefty® Zoo Pals™ plates! Fans can relive their fondest childhood memories and parents can Make Eating Fun!™ for a whole new generation of kids! 

Each package of Zoo Pals plates includes 10 of the original lovable Pals, including Curly the Pig, Domino the Dalmation, and more. Each plate features unique compartments in the Pals ears or feet which are perfect for dipping or for keeping foods separate for picky eaters.   

Hefty® Zoo Pals™ plates are made from sustainably-sourced paper and are microwave-safe for reheating foods.  

Hefty® Zoo Pals™ plates are available now in a 20-count package on Amazon and in a 15-count at Target.com, followed by other retailers. 

Learn more about Zoo Pals at Zoopals.com or see the product listing on Amazon!