Innovation takes teamwork. Innovation takes passion. Innovation takes commitment. Today, Reynolds Wrap® is proud to announce the shipment of our new and improved package design, the first major update to our iconic package in over 30 years.
New features that improve the consumer experience include:
- an Easy Open Tab that keeps fingers away from the cutting edge
- a Stay Closed Tab that keeps the package tightly closed while being stored
- new modernized graphics that improve shopability and increase shelf stopping power
- 100% Recyclable carton
In consumer testing, the new package design was preferred by 65%* of consumers over the current packaging. It exceeded consumer expectations in: overall liking, purchase intent, ease of opening, safety, ease of closing, stays closed and modernized packaging.
This innovation required extensive teamwork across the organization over the past several years. A huge THANK YOU to all involved!
Look for the new packages to start appearing on shelves in the coming weeks!
Click to watch the new package video!
*2019 Curion In-Home Use Test
About Reynolds Consumer Products
Reynolds Consumer Products is a leading provider of quality household essentials that have been trusted for generations. Our products make mealtime easier with solutions for preparation, cooking, cleanup, and storage. In addition to our iconic Reynolds Wrap® Aluminum Foil; Reynolds KITCHENS® products include quality parchment paper, oven bags, slow cooker liners, wax bags, and baking cups. Our products are available in the U.S. at mass merchants, grocers, and other retail stores, and in approximately 100 countries throughout the world. For more information, visit ReynoldsKitchens.com.