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Hefty ECOSAVE Product of the Year


Lake Forest, Ill. – March 2, 2021 – Product of the Year USA, the largest consumer-voted award for product innovation, proudly announces the winners of the 2021 Product of the Year Awards, including Hefty ECOSAVE, 2021 winner in the Tableware Category!   

Chosen by 40,000 American shoppers in a national survey conducted by Kantar, a global leader in consumer research, each of the winning products has been awarded as the most innovative in their category by Product of the Year.   

Consumer shopping behavior has rapidly shifted in the past year, and the annual Product of the Year Awards provides a trusted resource to easily guide consumers to the best new products on the market. Product of the Year helps shoppers quickly cut through the clutter to save time and money with their distinctive red seal.  

For over 30 years globally and 13 years in the USA, Product of the Year has championed brands by awarding their highly coveted red seal to products that demonstrate innovation in their function, design, packaging or ingredients. This year’s winning products reflect the trends and categories that everyday shoppers care about most as they spend more time at home.  

The complete list of 2021 Product of the Year Awards can be found at, and Follow along on social media with #POYUSA2021 on InstagramFacebook and Twitter

About Reynolds Consumer Products  

Reynolds Consumer Products is a leading provider of quality household essentials that have been trusted for generations. Our products make mealtime easier with solutions for preparation, cooking, cleanup, and storage.  In addition to our iconic Reynolds Wrap® Aluminum Foil; Reynolds KITCHENS® products include quality parchment paper, oven bags, slow cooker liners, wax bags, and baking cups. Our products are available in the U.S. at mass merchants, grocers, and other retail stores, and in approximately 100 countries throughout the world. For more information, visit 

About Product of the Year:  

Product of the Year is the world's largest consumer-voted award for product innovation. Established over 30 years ago, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.  Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research.  The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness.  Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years.  For more information, visit

About Kantar: 

Kantar is the world’s leading marketing data, insight and consultancy company. We know more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world. Kantar is part of WPP and its services are employed by over half of the Fortune 500 companies in 100 countries. 


Reynolds Consumer Products  

Katie Alto  



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