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Hefty Fabuloso Lemon

Hefty® Ultra Strong™ Launches New Fabuloso® Lemon Scent Waste Bags

The Hefty® team is pleased to launch Hefty® Ultra Strong™ with Fabuloso® Lemon Scent in—a fresh, vibrant expansion of the Fabuloso® scents consumers are passionate about!  They are now available online and in store at select retailers. 

Due to the incremental growth of Hefty® Ultra Strong™ bags with the Fabuloso® Lavender scent—we’ve expanded to add the fan-favorite Fabuloso® Lemon Scent. Lemon-scented trash bags are a growing segment and our tests on bags with Fabuloso® Lemon reflected high purchase intent among consumers. 

Hefty® Ultra Strong™ tall kitchen bags—with Fabuloso® Lemon Scent and Arm & Hammer Continuous Odor Control—work to keep homes smelling fresh. Hefty® Ultra Strong™ strength helps manage the toughest kitchen trash. The consumer-preferred drawstring closure makes it easy! The Hefty® Ultra Strong™ Fabuloso® Lemon line includes the 13 Gallon Tall Kitchen Drawstring Bags and the 30 gallon Multipurpose Large Drawstring Bags. 

**Fabuloso® and associated designs are trademarks of Colgate-Palmolive Company and are used under license.

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