Hefty® Ultra Strong™ Trash Bags: New Ad Campaign Featuring John Cena Highlights 'Strength That's Anything but Ordinary'

Apr 4, 2024

Reynolds Consumer Products excited to announce that John Cena is once again teaming up with Hefty® in the brand's newest Ultra Strong™ trash bag campaign. This multimedia campaign features Cena delivering light-hearted humor while showcasing the strength and durability of Hefty ® Ultra Strong™ trash bags.

The new integrated advertising campaign will continue to roll out across platforms over the course of this year. Throughout the full campaign, Hefty wanted to call attention to the everyday moments in life that require all types of strength, while also having a bit of fun. Whether it's the strength to finish up tasks, clean up messes or even take on an overly bold raccoon competing for first dibs on garbage, the Hefty ® brand is there to support consumers every step of the way.

The ultimate trash rival, a raccoon, makes an appearance in the launch spot, titled "The Face Off," as Cena encourages a woman facing an immovable raccoon, while attempting to take out her Hefty® Ultra Strong™ trash bag, ultimately finding the strength to scare it off.

"I'm excited to continue my partnership with Hefty and have enjoyed collaborating with the brand on the latest campaign," said John Cena. "We all experience everyday challenges, and this campaign focuses on those realities, while also highlighting the strength and durability of Hefty's products in fun and unique ways – like fighting off a raccoon or two."

"John has been an incredible spokesperson for the Hefty brand over the past eight years, increasing Hefty's Top-of-Mind brand awareness seven points since 2016. We're thrilled to have him featured once again in our new campaign," said Brienne Neisewander, Vice President of Hefty® Marketing, Reynolds Consumer Products. "His signature sense of humor is on display throughout the new creative and consumers will enjoy the entertaining scenario he narrates, while also hearing what makes Hefty® Ultra Strong™ trash bags an incredible product—like the dependability of extraordinary strength delivered at an affordable price."

Strength That's Anything But Ordinary

Reynolds Consumer Products Publishes 2023 Integrated Annual Report - Includes ESG Progress and Scorecard

Mar 12, 2024

As a public company (Nasdaq: REYN) whose mission is to "Simplify Daily Life to Enjoy What Matters Most," we are pleased to share our financial and our environment, social and governance (ESG) progress in our 2023 Reynolds Consumer Products Inc. Integrated Report

In our fourth annual report to stockholders, we provide an overview of 2023 performance and our long-term business approach. Environmental, Social, and Governance (ESG) is a critical element of how we operate. We discuss key ESG issues important to our business and stakeholders and are committed to reporting, at least annually, our progress against our goals, which were created in alignment with those published by the Sustainability Accounting Standards Board (SASB) and the Global Reporting Initiative (GRI) where appropriate.

For more information, see the Investor portion of our website at

2023 Annual Report image

Hefty® Ultra Strong™ Trash Bags Recognized By Circana’s 2022 List of New Product Pacesetters™

Nov 28, 2023

“Lavender Fabuloso®* scented Hefty® trash bags rank among top three new products pioneering the non-food industry” 

Reynolds Consumer Products, the creator of Hefty® Ultra Strong™ trash bags, today announced that Hefty® Ultra Strong™ Fabuloso® Scented tall kitchen trash bags have been recognized as one of the 2022 New Product Pacesetters™ of 2022. The 28th annual report, published by Circana, reveals the top new product launches across the food, beverage and non-food industries. 

After surveying the top 100 brand launches across a variety of sectors, Circana awarded Hefty® Ultra Strong™ Fabuloso® Scented tall kitchen trash bags a #3 ranking in the category of non-food New Product Pacesetters. Hefty’s inclusion in the report is a testament to the product’s ability to reach and appeal to consumers particularly through its infusion of powerful scent that captures the character and performance of the iconic all-purpose Fabuloso® cleaner.

Launched in 2021 Hefty® Ultra Strong™ Fabuloso® Scented tall kitchen trash bags merge the clean and joyful lavender scent of Fabuloso® with the 6-in-1 protection and flexible strength synonymous with Hefty®. The bags, which come in 13 gallon tall kitchen bags and 30 gallon large capacity bags, feature secure-fit closure and Arm & Hammer™** continuous odor control. As noted by Circana, the total Hefty® Fabuloso® portfolio has yielded $152 million in scanned sales***. 

"Connecting with our consumer, leveraging two strong brands, and focusing on shopper needs are core to everything we do at Reynolds Consumer Products,” said Sumita Ghosh, Marketing Director, Hefty® Waste Bags.  “We’re thrilled to be at the top of Circana’s Pace Setters list and for being recognized for elevating scent experiences for consumers.” 

Hefty® is proud to offer a portfolio of strong, dependable waste bags that keep garbage under control. With tall kitchen trash bags, large black bags, contractor bags, and more in various sizes and scents—including Fabuloso®—Hefty® has a trash bag to suit every need and keep homes everywhere clean. The brand has also introduced Fabuloso® Lemon scented waste bags earlier this year continuing to leverage the brand. Whatever bag you turn to, you won’t have to worry about trash smells, rips, or tears thanks to Hefty’s strength and odor-control.

To learn more about Hefty® Ultra Strong™ trash bags, visit You can also follow us on FacebookX (formerly known as Twitter), Instagram and TikTok.

*Fabuloso® and associated designs are trademarks of Colgate-Palmolive Company and are used under license.

**The Arm & Hammer trademarks are owned by Church & Dwight Co., Inc., and used by Reynolds Consumer Products LLC under license.

***Based on a 52-week period ending Oct 22, 2023.

About Reynolds Consumer Products
Reynolds Consumer Products (Nasdaq: REYN) is a leading provider of quality household essentials that have been trusted for generations. Our Reynolds® and Hefty® brand products help with preparation, cooking, cleanup and storage. The Hefty® brand is known for strong, dependable waste bags and tableware, available in the U.S. at mass merchants, grocers, and other retail stores nationwide. For more information on Hefty® brand products, visit For more information on the company, visit


Hefty® Ultra Strong™ Fabuloso®

Reynolds Consumer Products Acquires Atacama Manufacturing for Sustainable Materials Expertise

Nov 8, 2023

Reynolds Consumer Products LLC, announces that it has acquired privately held Atacama Manufacturing on November 6, 2023. Atacama Manufacturing is an innovation-driven company that designs, formulates, manufactures, and commercializes products that include recycled or renewable, plant-based materials. Reynolds is pleased to add significant materials development expertise and innovation capability as we pursue future growth in environmentally friendly products. The newly acquired Albany, Oregon, manufacturing location will continue to operate and serve current customers in addition to providing support for sustainable product innovation.

Reynolds Consumer Products (Nasdaq: REYN) is a leading provider of household products that simplify daily life so consumers can enjoy what matters most. With a presence in 95% of households across the United States, the company produces and sells products that people use in their homes across three broad categories: cooking, waste and storage, and disposable tableware. RCP’s iconic products include Reynolds Wrap® aluminum foil, Hefty® tableware and trash bags, and adjacent product lines that make family life easier. For more information, visit

Atacama Image

Hefty® Brings Back Fan-Favorite Hefty® Cinnamon Pumpkin Spice Ultra Strong™ Trash Bags

Aug 28, 2023

After unveiling the limited-edition product last year, Hefty® is answering fan pleas and bringing the seasonal trash bag to select stores across the country  

The fall phenomenon people can’t get enough of is making its triumphant return to….the trash can. Hefty® is giving fall fans more of what they want by bringing back limited-edition Hefty® Cinnamon Pumpkin Spice Ultra Strong™ trash bags, now available at select retailers.  

In 2022, Hefty® unveiled Hefty® Cinnamon Pumpkin Spice Ultra Strong™ trash bags as a limited-edition way to bring the joy of pumpkin spice to trash bins everywhere. Pumpkin lovers jumped at the chance to give their homes the fall upgrade they never knew they needed. 

In response to this demand, the brand decided to recreate Hefty® Cinnamon Pumpkin Spice trash bags this fall, and this time, the seasonal product will be available for purchase in select retailers for a limited time.  

“When we saw just how much love our Hefty® Cinnamon Pumpkin Spice Ultra Strong™ Trash Bags received last year, we knew we had struck a powerful nerve with fall fans,” said Brian Lutz, senior brand manager at Reynolds Consumer Products. “This year, we wanted to reward that pumpkin spice love in an even bigger way, and so we’ve made Hefty® Cinnamon Pumpkin Spice Trash Bags available for purchase in-store at a few of your favorite retailers. We hope pumpkin lovers all over the country will enjoy getting to indulge in their pumpkin spice obsession in this unexpected way, while Hefty’s® odor-control technology keeps their homes smelling clean, and well, like Cinnamon Pumpkin Spice.”  

Strong, dependable, and oh-so-delightfully scented, Hefty® Cinnamon Pumpkin Spice Ultra Strong™ trash bags prove that there’s nothing pumpkin spice doesn’t make better—including the trash.  

Starting this September, fall enthusiasts can find Hefty® Cinnamon Pumpkin Spice Ultra Strong™ trash bags for a limited time in select distribution at retailers like Walmart, Target,, Shaw’s, Jewel, Hannaford, Price Chopper, Giant Eagle, Winco and more (MSRP ~$5.99). While the trash bags have all the fall vibes, they’ll only be available for a limited time, so hurry to purchase yours before they’re gone! 

To learn more about Hefty® Cinnamon Pumpkin Spice Ultra Strong™ trash bags, visit You can also follow us on Facebook, X (formerly known as Twitter), Instagram and TikTok 

Hefty Pumpkin Spice Image

Blast From the Past: Hefty® Zoo Pals™ Plates Are Back!

Aug 17, 2023

Reynolds Consumer Products is excited to announce the relaunch of one of the most memorable and nostalgic products from the 2000s, Hefty® Zoo Pals™ plates! Fans can relive their fondest childhood memories and parents can Make Eating Fun!™ for a whole new generation of kids! 

Each package of Zoo Pals plates includes 10 of the original lovable Pals, including Curly the Pig, Domino the Dalmation, and more. Each plate features unique compartments in the Pals ears or feet which are perfect for dipping or for keeping foods separate for picky eaters.   

Hefty® Zoo Pals™ plates are made from sustainably-sourced paper and are microwave-safe for reheating foods.  

Hefty® Zoo Pals™ plates are available now in a 20-count package on Amazon and in a 15-count at, followed by other retailers. 

Learn more about Zoo Pals at or see the product listing on Amazon

Zoo Pals Are Back

Pilot: Recycling the Iconic Red Party Cup into Sustainable Fashion

Jul 13, 2023

#1 Party Cup Manufacturer Grants $125,000 to Fund Innovative Startup

 Reynolds Consumer Products (Nasdaq: REYN), the manufacturer of the iconic red Hefty® Party Cup, is taking a significant step towards sustainability by supporting The New Norm (TNN), a startup out of Johns Hopkins University. TNN has developed an exciting, novel technology that transforms material from these cups into sustainable yarns and fabrics. Recognizing the immense potential of this innovation, RCP, whose Hefty® brand is known for the #1 Party Cup in America, has provided a grant of $125,000 to assist TNN in their research and development efforts.

Recognizing the potential of TNN's work in connection with the Hefty® brand, RCP provided a grant to jumpstart TNN's commercialization efforts. “We are always looking for new sustainable solutions, this is a great opportunity for us to support an innovative way to convert recovered materials to something entirely new,” said Keith Danoff, VP, Hefty Tableware Marketing. Chris Evans, VP of Operations, added, " We see it as a step in the right direction to develop new end uses for recycled materials and support the circular economy.”  Lauren Choi, Founder of TNN, said, "This is such an incredible opportunity. To be supported by the largest manufacturer of party cups… this is something I couldn't have imagined when starting out."

Thanks to the grant from RCP, TNN will be able to conduct important pilot production trials and scale its environmental impact. As the trials progress, RCP will provide recyclable materials for testing. TNN has developed a process to create filament yarns with reduced microfiber shedding and their process does not use any water, dyes, or added chemicals.

In their commercialization efforts, TNN will work with its U.S.-based textile mills and plastic recycling partners to recycle party cups, create yarns, and knit fabric. By keeping manufacturing entirely in the United States, this collaboration aims to support local recycling and textile industries in North Carolina, while reducing the carbon footprint associated with overseas shipping.

The story of TNN begins back in 2019 when founder Lauren Choi, studying Materials Engineering at Johns Hopkins University, built an extruder machine in her garage to recycle plastic into yarn. “Being on a college campus, you’re surrounded by party cups in just about any social setting and that’s what really inspired me to begin recycling them,” Lauren says. Over the years, TNN has conducted extensive lab testing, product development, and expanded its recycling capabilities to include a wide range of plastics. It has been supported by Johns Hopkins Technology Ventures, VentureWell, Halcyon, and Tiger Global. In 2022, during their participation in the Halcyon Accelerator for impact-driven ventures, TNN conducted its first pilot production trials with its line of sustainable fabrics ALMARAE, which are made from recycled ocean plastics. This marked a crucial step towards scaling up their operations. It was during this pivotal moment that TNN crossed paths with RCP and began discussing the next step of development for commercialization of TNN’s sustainable fabrics made from recycled party cups.

TNN aims to begin collaborating with apparel brands to create more sustainable end products. The collaboration envisions a potential Kickstarter in the near future in which customers could purchase products made out of this novel fabric. Founder Lauren says, “We are living in a time when drastic, innovative measures must be taken to reverse the damage we have done to our planet. TNN was founded with this understanding and a great sense of urgency. This is my personal promise to better our environment and pursue sustainability through tangible implementation.”

About Reynolds Consumer Products Inc.
Reynolds Consumer Products is a leading provider of household products that simplify daily life so consumers can enjoy what matters most. With a presence in 95% of households across the United States, RCP produces and sells products that people use in their homes across three broad categories: cooking, waste and storage, and disposable tableware. RCP’s iconic products include Reynolds Wrap® aluminum foil, Hefty® trash bags, Hefty® party cups, and additional products that make family life easier. Overall, RCP holds the No. 1 or No. 2 U.S. market share position in the majority of product categories it serves. For more information, visit or

The New Norm: For inquiries, please contact Lauren Choi at or (310) 951-7088.




Photo: Hefty® Party Cup by Reynolds Consumer Products (left) and Yarn made by The New Norm (right)

Photo: Hefty® Party Cup by Reynolds Consumer Products (left) and Yarn made by The New Norm (right)

Hefty® Ultra Strong™ Launches New Fabuloso® Lemon Scent Waste Bags

May 2, 2023

The Hefty® team is pleased to launch Hefty® Ultra Strong™ with Fabuloso® Lemon Scent in—a fresh, vibrant expansion of the Fabuloso® scents consumers are passionate about!  They are now available online and in store at select retailers. 

Due to the incremental growth of Hefty® Ultra Strong™ bags with the Fabuloso® Lavender scent—we’ve expanded to add the fan-favorite Fabuloso® Lemon Scent. Lemon-scented trash bags are a growing segment and our tests on bags with Fabuloso® Lemon reflected high purchase intent among consumers. 

Hefty® Ultra Strong™ tall kitchen bags—with Fabuloso® Lemon Scent and Arm & Hammer Continuous Odor Control—work to keep homes smelling fresh. Hefty® Ultra Strong™ strength helps manage the toughest kitchen trash. The consumer-preferred drawstring closure makes it easy! The Hefty® Ultra Strong™ Fabuloso® Lemon line includes the 13 Gallon Tall Kitchen Drawstring Bags and the 30 gallon Multipurpose Large Drawstring Bags. 

**Fabuloso® and associated designs are trademarks of Colgate-Palmolive Company and are used under license.

Hefty Fabuloso Lemon

Reynolds Consumer Products Earns the SBTi Approval for Science-Based Emissions Reduction Targets

Mar 28, 2023

Reynolds Consumer Products is pleased to announce that its near-term greenhouse gas (GHG) emissions reduction targets have been validated by the Science Based Targets initiative (SBTi) in line with the expectations set by the Paris Climate Agreement.

By 2030, RCP pledges to reduce its carbon footprint by 25 percent for absolute scope 1 and scope 2, which includes both direct and indirect GHG emissions from its operations. In addition, it commits to reducing 25 percent in absolute scope 3, accounting for total emissions released from purchased goods and services. These targets are both set against a baseline year of 2021.

Consistent with the 2015 Paris Agreement, RCP’s target ambitions are aligned with the worldwide commitment to limit global temperature rise to well-below 2°C above pre-industrial levels and pursue efforts to limit warming to 1.5°C.  For additional information on scope 1 and scope 2 emissions, please visit the EPA Center for Corporate Climate Leadership at

The SBTi is a partnership between CDP, the United Nations Global Compact, World Resources Institute (WRI) and the World Wide Fund for Nature (WWF), mobilizing companies to set science-based emissions reduction targets as part of a larger transition to a low-carbon economy. Its call to action is one of the We Mean Business Coalition commitments.

As a leading provider of recognized household essentials, including Reynolds Wrap® aluminum foil and Hefty® trash bags, sustainability is at the core of RCP’s business. To learn more about the company’s environmental, governance and social efforts, please review its 2022 Integrated Report, which includes 2022 performance and long-term, sustainable business approach.

About the Science Based Targets initiative
The Science Based Targets initiative champions science-based target setting as a powerful way of boosting organizations’ competitive advantage in the transition to the low-carbon economy. It is a collaboration between CDP, World Resources Institute (WRI), the World Wide Fund for Nature (WWF), and the United Nations Global Compact (UNGC). It is one of the We Mean Business Coalition commitments.

Hundreds of the world’s biggest companies have now committed to set targets through the Science Based Targets initiative. The initiative showcases how companies that set science-based targets see increased innovation, reduced regulatory uncertainty, strengthened investor confidence and improved profitability and competitiveness. The initiative also defines and promotes best practice, offers resources and guidance to reduce barriers to adoption, and independently assesses and approves companies’ targets.

The SBTi image

Reynolds Wrap® Releases “Hot Ham” Recipes For Easter!

Mar 23, 2023

Reynolds Wrap is bringing the heat to your spring holiday spread. This year, Reynolds Wrap is turning your traditional Easter ham recipe from nice and sweet to spice and heat with Hot Hams.  

Inspired by America’s love of adding an extra kick to their favorite foods, Reynolds Wrap® introduces Hot Hams recipes for Easter – try glazed Hot Honey Ham, spicy and tangy Buffalo Ham or hot and peppery Habanero Chipotle Ham!

These adventurous new recipes include perfectly glazed Hot Honey Ham, spicy and tangy Buffalo Ham and hot and peppery Habanero Chipotle Ham all baked to perfection with help from Reynolds Wrap® Heavy Duty Foil.  

  • The Hot Honey Ham is a super-charged honey glaze with a spicy twist. Sprinkled with a kick of red pepper flakes and topped with candied jalapenos, prepare your taste buds for a celebration to remember. 
  • The Buffalo Ham serves up a hot and tangy centerpiece to your celebration that is sure to make you break a sweat. Decorative (and delicious!) celery and bleu cheese top this buffalo slathered, succulent ham. 
  • The Habanero Chipotle Ham spotlights the small but mighty habanero, which packs a piquant punch alongside the smoky flavors of roasted chipotle peppers. Try this high-voltage ham if you dare! 

Reynolds Wrap is no stranger to raising the bar when it comes to creating spring holiday recipes. Last year the brand satisfied sweet tooth’s across the country with Easter Candied Hams, now Reynolds Wrap is taking spice to new heights with three new unique recipes.  

“While ham is an Easter essential, we wanted to challenge brave foodies and spice lovers to put a fun, fiery twist on this classic holiday gathering staple,” said Lisa Giardina, senior brand manager, Reynolds Consumer Products. “With Reynolds Wrap® Heavy Duty Foil as the durable cooking companion you can depend on, families and friends can make these hams with easy prep, cook and clean up.” 

For more information on the Reynolds Wrap Hot Hams, including how to make your own this spring, visit

Reynolds Wrap Hot Hams