banner-news

NEWS

The Reynolds Wrap® Team is Proud to Present Our New Package Design

Apr 8, 2021

Innovation takes teamwork.  Innovation takes passion. Innovation takes commitment. Today, Reynolds Wrap® is proud to announce the shipment of our new and improved package design, the first major update to our iconic package in over 30 years.  

New features that improve the consumer experience include: 

  • an Easy Open Tab that keeps fingers away from the cutting edge 
  • a Stay Closed Tab that keeps the package tightly closed while being stored 
  • new modernized graphics that improve shopability and increase shelf stopping power 
  • 100% Recyclable carton 

In consumer testing, the new package design was preferred by 65%* of consumers over the current packaging. It exceeded consumer expectations in: overall liking, purchase intent, ease of opening, safety, ease of closing, stays closed and modernized packaging. 

This innovation required extensive teamwork across the organization over the past several years.  A huge THANK YOU to all involved!   

Look for the new packages to start appearing on shelves in the coming weeks!   

Click to watch the new package video!  

*2019 Curion In-Home Use Test 

About Reynolds Consumer Products  

Reynolds Consumer Products is a leading provider of quality household essentials that have been trusted for generations. Our products make mealtime easier with solutions for preparation, cooking, cleanup, and storage.  In addition to our iconic Reynolds Wrap® Aluminum Foil; Reynolds KITCHENS® products include quality parchment paper, oven bags, slow cooker liners, wax bags, and baking cups. Our products are available in the U.S. at mass merchants, grocers, and other retail stores, and in approximately 100 countries throughout the world. For more information, visit ReynoldsKitchens.com. 

### 

Reynolds Wrap New Package Design

Hefty® Party Cups – New Easter-Themed Digital Spot!

Mar 29, 2021

Reynolds Consumer Products is excited to share the new Hefty Party Cups Easter advertising campaign – Hide and Seek.” 

The Hefty Party Cups are front and center in the new spot, and an active participant in the Easter egg hunt! The Hide and Seek campaign will be running across digital and social channels through Easter.    

The campaign recently won a Silver Award for animation from the Minnesota Advertising Federation.   

Click to view the spot. 

About Reynolds Consumer Products  

Reynolds Consumer Products is a leading provider of quality household essentials that have been trusted for generations. Our products make mealtime easier with solutions for preparation, cooking, cleanup, and storage.  In addition to our iconic Reynolds Wrap® Aluminum Foil; Reynolds KITCHENS® products include quality parchment paper, oven bags, slow cooker liners, wax bags, and baking cups. Our products are available in the U.S. at mass merchants, grocers, and other retail stores, and in approximately 100 countries throughout the world. For more information, visit ReynoldsKitchens.com. 

### 

A Party in Every Pack image

Let Hefty® Do the Dishes - New Advertising!

Mar 22, 2021

Let Hefty® Do the Dishes - New Advertising! 

Reynolds Consumer Products is excited to share their new portfolio advertising campaign for Hefty® tableware!

Building on the success of last year’s Let us do the dishes campaign, this year’s spot features a humorous depiction of one Mom’s growing to-do list while Hefty® tableware swoops in at the end to take one thing off of her plate – the dreaded dirty dishes!

The new campaign just launched across social and digital channels and will run throughout the year.

Click to view the spot on YouTube!

Let Hefty Do the Dishes - new advertising

Hefty ECOSAVE™ VOTED 2021 PRODUCT OF THE YEAR

Mar 2, 2021

Lake Forest, Ill. – March 2, 2021 – Product of the Year USA, the largest consumer-voted award for product innovation, proudly announces the winners of the 2021 Product of the Year Awards, including Hefty ECOSAVE, 2021 winner in the Tableware Category!   

Chosen by 40,000 American shoppers in a national survey conducted by Kantar, a global leader in consumer research, each of the winning products has been awarded as the most innovative in their category by Product of the Year.   

Consumer shopping behavior has rapidly shifted in the past year, and the annual Product of the Year Awards provides a trusted resource to easily guide consumers to the best new products on the market. Product of the Year helps shoppers quickly cut through the clutter to save time and money with their distinctive red seal.  

For over 30 years globally and 13 years in the USA, Product of the Year has championed brands by awarding their highly coveted red seal to products that demonstrate innovation in their function, design, packaging or ingredients. This year’s winning products reflect the trends and categories that everyday shoppers care about most as they spend more time at home.  

The complete list of 2021 Product of the Year Awards can be found at productoftheyearusa.com, and Follow along on social media with #POYUSA2021 on InstagramFacebook and Twitter

About Reynolds Consumer Products  

Reynolds Consumer Products is a leading provider of quality household essentials that have been trusted for generations. Our products make mealtime easier with solutions for preparation, cooking, cleanup, and storage.  In addition to our iconic Reynolds Wrap® Aluminum Foil; Reynolds KITCHENS® products include quality parchment paper, oven bags, slow cooker liners, wax bags, and baking cups. Our products are available in the U.S. at mass merchants, grocers, and other retail stores, and in approximately 100 countries throughout the world. For more information, visit ReynoldsKitchens.com. 

About Product of the Year:  

Product of the Year is the world's largest consumer-voted award for product innovation. Established over 30 years ago, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.  Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research.  The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness.  Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years.  For more information, visit productoftheyearusa.com

About Kantar: 

Kantar is the world’s leading marketing data, insight and consultancy company. We know more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world. Kantar is part of WPP and its services are employed by over half of the Fortune 500 companies in 100 countries. 

MEDIA CONTACT: 

Reynolds Consumer Products  

Katie Alto  

312.995.7401  

Katie.Alto@olson.com  

### 

Hefty ECOSAVE Product of the Year

Reynolds Kitchens is Hiring a Cookie Connoisseur

Dec 1, 2020

Lake Forest, Ill. – December 1, 2020 – The winner will be featured in our 21-day virtual Cookie Countdown to 2021 on Facebook and ReynoldsKitchens.com. Make sure you follow (and bake) along with us! 

Given all the challenges of this year, let’s all plan to leave 2020 on a blissful, sugar high.  To help people celebrate the new year and end this one on a sweet note, Reynolds Kitchens® is doing what they do best – baking cookies

Starting December 1st, Reynolds Kitchens® is hosting a virtual, 21-day Cookie Countdown to 2021. Each day we will be sharing a new and unique recipe for everyone to try during baking season. From Spicy Hot Sugar Cookies to Peanut Butter and Jelly Potato Chip Cookies, the countdown is filled with exciting cookie recipes to close out a weird year. Make sure you follow along on our Facebook and at ReynoldsKitchens.com/CookieCountdown.

Not only will we be revealing a new cookie recipe each day, we’re calling on cookie enthusiasts this holiday season for the ultimate gig: getting paid to bake (and eat!) cookies. Reynolds Kitchens® is looking for a Cookie Connoisseur. Someone who has a proven ability to multitask in the kitchen by baking AND eating cookie at the same time, does well with sugar, and of course is known for baking delicious and shocking cookie creations for friends and family.

From now through December 8, interested applicants will need to submit an original cookie recipe that used unexpected or a crazy ingredient to careers@ReynoldsSweetGig.com. The winner will receive a $5,000 cookie stipend and the candidate’s winning recipe will be included in Reynolds Kitchens® virtual Cookie Countdown to 2021 on Facebook and on ReynoldsKitchens.com.

Be sure to follow (and bake) along with us on our Facebook page and you can find more information at www.ReynoldsKitchens.com/CookieCountdown.

About Reynolds Consumer Products 
Reynolds Consumer Products (REYN: Nasdaq) is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our namesake Reynolds products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates and cups. For more information, visit 
ReynoldsKitchens.com and Hefty.com.

###

Now Hiring Cookie Connoisseur

Hefty® Takes the Holidays Outside with New Ugly Party Cup Parka and Koozie

Nov 19, 2020

This season, Hefty® is helping you stay festive for your outdoor, socially distanced ugly holiday sweater parties

Lake Forest, Ill. – November 19, 2020 – This holiday season looks much different than previous years, forcing people to find new ways to celebrate longstanding traditions and even miss out on celebrations altogether. That’s why Hefty® is stepping in to keep the festive spirit alive by introducing the Hefty® Party Cup Parka and matching Mitten Koozie.

The Hefty® Party Cup Parka and Mitten Koozie comes in three unique, over-the-top designs that take “ugly” to the next level. Plus, they include fun features like Bluetooth speakers, holiday lights, and even a fold down drink holder for your Hefty® Party Cups and Hot Cups. The Party Cup Parka will keep you festive for socially distanced outdoor celebrations, while the matching Mitten Koozie will keep your hand warm as you sip from your Hefty® Party Cup or Hot Cup.

“Just because we’re celebrating the holidays differently this year, doesn’t mean we can’t still have fun!” said Mary Kay Killoren, senior marketing communications manager at Reynolds Consumer Products. “We know that the ugly holiday sweater party is a staple tradition for many people, so we designed the Hefty® Party Cup Parka to help you stay festive and safe this year as you bring the holiday spirit to your outdoor and socially distanced gathering!”

On November 20 only, the limited-edition Hefty® Party Cup Parka and matching Mitten Koozies will be available on a first-come, first-served basis at www.HeftyPartyCupParka.com for just $2.99—the same price as a 20-count pack of Hefty® Party Cups! The Hefty® Party Cup Parka and Mitten Koozie fits most adults and comes with a pack of Hefty® Party Cups and Hot Cups.

For more information about the Hefty® Party Cup Parka and Mitten Koozie, or to purchase one, visit www.HeftyPartyCupParka.com. You can also visit us at www.Hefty.com, and follow us on Facebook, Twitter and Instagram.

About Reynolds Consumer Products

Reynolds Consumer Products is a leading provider of quality household essentials that have been trusted for generations. Our Reynolds® and Hefty® brand products help with preparation, cooking, cleanup and storage. The Hefty® brand is best known for strong, dependable waste bags, available in the U.S. at mass merchants, grocers and other retail stores nationwide. For more information, visit Hefty.com.

###

Hefty Party Cup Parka

REYNOLDS WRAP® PUTS A SWEET TWIST ON THANKSGIVING TURKEYS THIS YEAR

Nov 11, 2020

Lake Forest, Ill. – November 11, 2020 – From the Mac & Cheese Turkey to the infamous Glitter Turkey, Reynolds has redefined the Thanksgiving turkey year after year. And with 2020 being an unusual year, there’s no better time to make things sweet this holiday and eat dessert first.

With many people finding solace in the kitchen by baking, Reynolds Wrap® is turning beloved dessert favorites into three new savory turkeys. Reynolds Wrap® is proud to announce the newest additions to our Thanksgiving tradition:

  • Reynolds Wrap® Pecan Pie Turkey brings the classic holiday pie to your turkey. Coated in a brown sugar glaze, the turkey is cooked using Reynolds Wrap® Heavy Duty Foil then topped with candied pecans and dressed with mashed sweet potatoes. 
  • Reynolds Wrap® Chocolate Turkey is the ultimate chocolate lovers’ dream. Made with a chocolate-based BBQ glaze that’s sweet and savory and dressed with fresh fruit and chocolate shavings, Reynolds Wrap® Non-Stick Foil was the perfect option so the turkey doesn’t stick to the pan and cleanup is a breeze.
  • Reynolds Wrap® Gingerbread Turkey is a holiday staple turned savory. Featuring a molasses glaze topped with a ginger spiced dry rub and gingerbread men-inspired mashed potato piping, we recommend using Reynolds Wrap® Heavy Duty Foil so all the sweet juices stay inside to cook the turkey to perfection.

For more information on Reynolds Wrap® 2020 Dessert Turkeys or how to make your Thanksgiving a little sweeter, visit reynoldskitchens.com.

About Reynolds Consumer Products 
Reynolds Consumer Products (REYN: Nasdaq) is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our namesake Reynolds products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates and cups. For more information, visit 
ReynoldsKitchens.com and Hefty.com.

###

Desserkey Image

October 2 is Manufacturing Day!

Oct 2, 2020

Friday, October 2, 2020 – Manufacturing Day is a day to recognize and thank all our hard-working employees and to share the opportunities in manufacturing in our local communities.

We appreciate our operations teams for the work they do every day to make top quality products!

Key messages about today’s manufacturing include:

  • Safety is our top priority – we’re making decisions daily in our plant locations that keep people safe.
  • Manufacturing jobs are more technical than ever, leveraging computers and automation.
  • Skilled trades, including electricians and maintenance engineers, are in high demand.
  • Careers in manufacturing offer opportunities to learn and move up, i.e., pay for skill.

About Reynolds Consumer Products 
Reynolds Consumer Products (REYN: Nasdaq) is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our namesake Reynolds products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates and cups. For more information, visit 
ReynoldsKitchens.com and Hefty.com.

###

Manufacturing Day image

Hefty® Helps Parents Celebrate Halloween Without Breaking the Bank

Oct 1, 2020

This Halloween, Hefty® is helping kids dress up as their real-life heroes with the new Hefty® Garbage Collector costume

Lake Forest, Ill. – October 1, 2020 – This Halloween, Hefty® is honoring sanitation workers for their work in the community and helping little kids dress up as one of their unsung heroes by unveiling a brand-new Halloween costume: the Hefty® Garbage Collector.

While superheroes and princesses are always popular Halloween costumes, Hefty® knows that there are some kids who have a passion for a less recognized, but no less important hero—the garbage collector. To honor garbage collectors for their frontline service and give their littlest fans the chance to dress up as their heroes, Hefty® is introducing the Hefty® Garbage Collector costume this Halloween. Beginning September 29, costumes will be available on a first-come, first-served basis at www.HeftyHalloween.com for just $5.49—the same price as a box of Hefty® Ultra Strong™ trash bags.

“At Hefty®, we know that garbage collectors are real-life superheroes who prove their strength and dedication every day, and our kids recognize that too when they wait at the window for them to go by each week!” said Nicole Buddin, senior brand manager at Reynolds Consumer Products. “Since our trash bags offer top-notch quality and strength for an affordable price, we are bringing that same value to Halloween, giving kids the chance to dress up as their unsung garbage collector heroes for a price parents will love.”

While Halloween traditions like trick-or-treating may look different this fall, Hefty® wanted to give families a reason to celebrate and have fun this season. With the Hefty® Garbage Collector costume, little ones everywhere can still enjoy a day to remember by dressing up as their hero.

The limited-edition Hefty® Garbage Collector Halloween costume fits most 2–4-year-olds and comes with a reflective vest, overalls, hat, gloves and a rolling garbage bin for kids*, plus a box of Hefty® Ultra Strong™ trash bags** for parents to help with post-Halloween cleanup.

For more information about the Hefty® Garbage Collector Halloween costume, or to purchase one, visit www.HeftyHalloween.com. You can find more details on our FAQ page. You can also visit us at www.Hefty.com, and follow us on Facebook, Twitter and Instagram.

*Please note, adult assembly required. This product contains parts that should only be installed by adults ages 18 and up.

**Strong trash bags for strong role models. That’s you, parents. Each and every single one of our Hefty® Garbage Collector Halloween costumes includes a box of Hefty® Ultra Strong™ Tall Kitchen trash bags—so you can keep things clean after the fun is over.

###

About Reynolds Consumer Products

Reynolds Consumer Products is a leading provider of quality household essentials that have been trusted for generations. Our Reynolds® and Hefty® brand products help with preparation, cooking, cleanup and storage. The Hefty® brand is best known for strong, dependable waste bags, available in the U.S. at mass merchants, grocers and other retail stores nationwide. For more information, visit Hefty.com.

Hefty Halloween PR Image

Introducing New Hefty ECOSAVE™ 100% Compostable Tableware!

Sep 15, 2020

LAKE FOREST, Ill., – September 15, 2020 Reynolds Consumer Products is excited to announce the launch of new Hefty ECOSAVE™ disposable tableware!

Hefty ECOSAVE™ is 100% compostable*, heavy duty, and made from plant based materials.  Consumers can feel good about buying Hefty ECOSAVE™ because it’s better for the environment with the quality and strength you can trust from the
Hefty® brand.

The Hefty ECOSAVE™ line includes a full line of molded fiber plates, bowls, platters and compartment trays that are made from bagasse, a by-product of sugar cane.  The line also includes cutlery and hot cup lids, made from PLA (poly lactic acid), which is a natural material made from plants instead of oil; straws made from sustainable papers which are 100% FDA and EU food-grade approved materials; and hot cups made from PLA lined paper.

Look for Hefty ECOSAVE™ products on shelves at select retailers nationwide as well as online from Amazon.com. 

*Commercially compostable only

About Reynolds Consumer Products 
Reynolds Consumer Products (REYN: Nasdaq) is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our namesake Reynolds products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates and cups. For more information, visit 
ReynoldsKitchens.com and Hefty.com.

###

Hefty Ecosave Image