The Hefty® brand is launching its Trash Time Out campaign with tools to navigate holiday stress with ease. Transform the mundane task of taking out the trash into a mindfulness opportunity with our new mobile website, TrashTimeOut.com, which offers various relaxation and stress management options.   

Known for handling life’s toughest messes, the Hefty brand has introduced the Hefty Trash Time Out site, perfect for those overwhelming moments where you need to let it all out: 

• Listen to a guided meditation designed to help you relax and regroup.   
• Breathe along with visuals that take you through a deep breathing exercise for relaxation. 
• Rage out with a trash tantrum that’s kept in check by our official Trash Time Out timer.

"The holidays can be stressful, but we know that no matter how busy you are, you still have to take out the trash,” said Brian Lutz, Marketing Director, Hefty Waste Bags, at Reynolds Consumer Products. “This year, the Hefty brand is helping to turn a chore into a much-needed escape with our Trash Time Out campaign. Whether you’re looking for a break from eyebrow raising holiday drama, questionable inquiries about your personal life, or other awkward moments, the Hefty brand provides strength and support that’s anything but ordinary.”

For additional information on #HeftyTrashTimeOut, visit TrashTimeOut.com and follow along on social @heftybrands.

With the holidays fast approaching, it's time to start searching for unique gifts— plus the Reynolds Wrap® team introduced Fun Foil with Holiday Pattern, an embossed aluminum foil designed for festive occasions, from wrapping homemade food gifts to covering holiday potluck dishes and sharing leftovers. This limited-edition foil innovation, available now while supplies last at Amazon.com and Walmart.com, was inspired by the rise of homemade holiday food gifts as a creative and meaningful alternative to store-bought presents. 

The Reynolds Wrap team partnered with renowned designer Brittany Jepsen from The House That Lars Built, known for her artful use of patterns, to craft a gorgeous original pattern featuring classic holiday icons like peppermint, penguins, snowflakes and teddy bears. The vivid winter wonderland design is embossed or stamped onto the foil, creating a richer look that will make this wrap the talk of any host's holiday table. 

"A creative presentation of any gift really makes all the difference," said Brittany. "As a lover of crafts and homemade gifts, it was a joy for me to collaborate with Reynolds Wrap on this beautiful holiday foil pattern. I can't wait to see how home cooks use it to make their holiday celebrations as special as possible."

"Reynolds Wrap has been part of families' holiday traditions for over 75 years, and we're always looking for ways to make prep, cooking and cleanup easier," said Sumita Ghosh, marketing director for Reynolds Foil & Bakeware. "This year, the brand is helping home chefs with yet another key moment during the holidays. Fun Foil with Holiday Pattern offers a cheerful, festive twist on our classic foil, so now Reynolds elevates every step from prep and cleanup to gifting and sharing."

Reynolds Wrap and Reynolds Kitchens products make holiday meals, gifts and parties easier by simplifying the prep, cooking and cleanup. The brand's new Fun Foil with Holiday Pattern will join the lineup for a limited time during the holiday season, elevating food gifts, adding cheer to potlucks and dressing up holiday leftovers.

For additional information visit reynoldsbrands.com/funfoil and follow @reynoldsbrands on your favorite social media platform for more on Reynolds Wrap Fun Foil with Holiday Pattern.

This year, Hefty® party cups are set to be the centerpiece of game day with new Hefty Kickoff Cups Kits! With these kits, America's #1 Party Cup delivers the ticket to winning conversations and connections, and available now through September 25, 2024, at HeftyKickoffCups.com.

Each Hefty Kickoff Cups Kit is a party in a pack, containing 32 strong and durable party cups in four bright colors, each adorned with one of eight unique conversation starters. Fans can grab a cup that speaks to them, fill it up and let the conversation flow! Prompts include:

• College football or professional football? Let's debate.
• Who's your dream halftime show headliner?
• Who's on your dream fantasy football squad?
• What's an iconic football moment you'll never forget?
• Who will go down in history as the greatest football coach of all time?
• Honestly just here for the commercials (and the food).
• What's your sports Roman Empire?
• Sorry, I don't speak football, but I do speak _.

To learn more about the promotion and enter for the chance to win one of the Hefty Kickoff Cups Kits, consumers can visit HeftyKickoffCups.com.

Reynolds Consumer Products excited to announce that John Cena is once again teaming up with Hefty® in the brand's newest Ultra Strong™ trash bag campaign. This multimedia campaign features Cena delivering light-hearted humor while showcasing the strength and durability of Hefty ® Ultra Strong™ trash bags.

The new integrated advertising campaign will continue to roll out across platforms over the course of this year. Throughout the full campaign, Hefty wanted to call attention to the everyday moments in life that require all types of strength, while also having a bit of fun. Whether it's the strength to finish up tasks, clean up messes or even take on an overly bold raccoon competing for first dibs on garbage, the Hefty ® brand is there to support consumers every step of the way.

The ultimate trash rival, a raccoon, makes an appearance in the launch spot, titled "The Face Off," as Cena encourages a woman facing an immovable raccoon, while attempting to take out her Hefty® Ultra Strong™ trash bag, ultimately finding the strength to scare it off.

"I'm excited to continue my partnership with Hefty and have enjoyed collaborating with the brand on the latest campaign," said John Cena. "We all experience everyday challenges, and this campaign focuses on those realities, while also highlighting the strength and durability of Hefty's products in fun and unique ways – like fighting off a raccoon or two."

"John has been an incredible spokesperson for the Hefty brand over the past eight years, increasing Hefty's Top-of-Mind brand awareness seven points since 2016. We're thrilled to have him featured once again in our new campaign," said Brienne Neisewander, Vice President of Hefty® Marketing, Reynolds Consumer Products. "His signature sense of humor is on display throughout the new creative and consumers will enjoy the entertaining scenario he narrates, while also hearing what makes Hefty® Ultra Strong™ trash bags an incredible product—like the dependability of extraordinary strength delivered at an affordable price."
 

As a public company (Nasdaq: REYN) whose mission is to "Simplify Daily Life to Enjoy What Matters Most," we are pleased to share our financial and our environment, social and governance (ESG) progress in our 2023 Reynolds Consumer Products Inc. Integrated Report. 

In our fourth annual report to stockholders, we provide an overview of 2023 performance and our long-term business approach. Environmental, Social, and Governance (ESG) is a critical element of how we operate. We discuss key ESG issues important to our business and stakeholders and are committed to reporting, at least annually, our progress against our goals, which were created in alignment with those published by the Sustainability Accounting Standards Board (SASB) and the Global Reporting Initiative (GRI) where appropriate.

For more information, see the Investor portion of our website at ReynoldsConsumerProducts.com/Investors

“Lavender Fabuloso®* scented Hefty® trash bags rank among top three new products pioneering the non-food industry” 

Reynolds Consumer Products, the creator of Hefty® Ultra Strong™ trash bags, today announced that Hefty® Ultra Strong™ Fabuloso® Scented tall kitchen trash bags have been recognized as one of the 2022 New Product Pacesetters™ of 2022. The 28th annual report, published by Circana, reveals the top new product launches across the food, beverage and non-food industries. 

After surveying the top 100 brand launches across a variety of sectors, Circana awarded Hefty® Ultra Strong™ Fabuloso® Scented tall kitchen trash bags a #3 ranking in the category of non-food New Product Pacesetters. Hefty’s inclusion in the report is a testament to the product’s ability to reach and appeal to consumers particularly through its infusion of powerful scent that captures the character and performance of the iconic all-purpose Fabuloso® cleaner.

Launched in 2021 Hefty® Ultra Strong™ Fabuloso® Scented tall kitchen trash bags merge the clean and joyful lavender scent of Fabuloso® with the 6-in-1 protection and flexible strength synonymous with Hefty®. The bags, which come in 13 gallon tall kitchen bags and 30 gallon large capacity bags, feature secure-fit closure and Arm & Hammer™** continuous odor control. As noted by Circana, the total Hefty® Fabuloso® portfolio has yielded $152 million in scanned sales***. 

"Connecting with our consumer, leveraging two strong brands, and focusing on shopper needs are core to everything we do at Reynolds Consumer Products,” said Sumita Ghosh, Marketing Director, Hefty® Waste Bags.  “We’re thrilled to be at the top of Circana’s Pace Setters list and for being recognized for elevating scent experiences for consumers.” 

Hefty® is proud to offer a portfolio of strong, dependable waste bags that keep garbage under control. With tall kitchen trash bags, large black bags, contractor bags, and more in various sizes and scents—including Fabuloso®—Hefty® has a trash bag to suit every need and keep homes everywhere clean. The brand has also introduced Fabuloso® Lemon scented waste bags earlier this year continuing to leverage the brand. Whatever bag you turn to, you won’t have to worry about trash smells, rips, or tears thanks to Hefty’s strength and odor-control.

To learn more about Hefty® Ultra Strong™ trash bags, visit Hefty.com. You can also follow us on Facebook, X (formerly known as Twitter), Instagram and TikTok.

*Fabuloso® and associated designs are trademarks of Colgate-Palmolive Company and are used under license.

**The Arm & Hammer trademarks are owned by Church & Dwight Co., Inc., and used by Reynolds Consumer Products LLC under license.

***Based on a 52-week period ending Oct 22, 2023.

About Reynolds Consumer Products
Reynolds Consumer Products (Nasdaq: REYN) is a leading provider of quality household essentials that have been trusted for generations. Our Reynolds® and Hefty® brand products help with preparation, cooking, cleanup and storage. The Hefty® brand is known for strong, dependable waste bags and tableware, available in the U.S. at mass merchants, grocers, and other retail stores nationwide. For more information on Hefty® brand products, visit Hefty.com. For more information on the company, visit ReynoldsConsumerProducts.com

Reynolds Consumer Products LLC, announces that it has acquired privately held Atacama Manufacturing on November 6, 2023. Atacama Manufacturing is an innovation-driven company that designs, formulates, manufactures, and commercializes products that include recycled or renewable, plant-based materials. Reynolds is pleased to add significant materials development expertise and innovation capability as we pursue future growth in environmentally friendly products. The newly acquired Albany, Oregon, manufacturing location will continue to operate and serve current customers in addition to providing support for sustainable product innovation.

Reynolds Consumer Products (Nasdaq: REYN) is a leading provider of household products that simplify daily life so consumers can enjoy what matters most. With a presence in 95% of households across the United States, the company produces and sells products that people use in their homes across three broad categories: cooking, waste and storage, and disposable tableware. RCP’s iconic products include Reynolds Wrap® aluminum foil, Hefty® tableware and trash bags, and adjacent product lines that make family life easier. For more information, visit ReynoldsConsumerProducts.com.

After unveiling the limited-edition product last year, Hefty® is answering fan pleas and bringing the seasonal trash bag to select stores across the country  

The fall phenomenon people can’t get enough of is making its triumphant return to….the trash can. Hefty® is giving fall fans more of what they want by bringing back limited-edition Hefty® Cinnamon Pumpkin Spice Ultra Strong™ trash bags, now available at select retailers.  

In 2022, Hefty® unveiled Hefty® Cinnamon Pumpkin Spice Ultra Strong™ trash bags as a limited-edition way to bring the joy of pumpkin spice to trash bins everywhere. Pumpkin lovers jumped at the chance to give their homes the fall upgrade they never knew they needed. 

In response to this demand, the brand decided to recreate Hefty® Cinnamon Pumpkin Spice trash bags this fall, and this time, the seasonal product will be available for purchase in select retailers for a limited time.  

“When we saw just how much love our Hefty® Cinnamon Pumpkin Spice Ultra Strong™ Trash Bags received last year, we knew we had struck a powerful nerve with fall fans,” said Brian Lutz, senior brand manager at Reynolds Consumer Products. “This year, we wanted to reward that pumpkin spice love in an even bigger way, and so we’ve made Hefty® Cinnamon Pumpkin Spice Trash Bags available for purchase in-store at a few of your favorite retailers. We hope pumpkin lovers all over the country will enjoy getting to indulge in their pumpkin spice obsession in this unexpected way, while Hefty’s® odor-control technology keeps their homes smelling clean, and well, like Cinnamon Pumpkin Spice.”  

Strong, dependable, and oh-so-delightfully scented, Hefty® Cinnamon Pumpkin Spice Ultra Strong™ trash bags prove that there’s nothing pumpkin spice doesn’t make better—including the trash.  

Starting this September, fall enthusiasts can find Hefty® Cinnamon Pumpkin Spice Ultra Strong™ trash bags for a limited time in select distribution at retailers like Walmart, Target, Target.com, Shaw’s, Jewel, Hannaford, Price Chopper, Giant Eagle, Winco and more (MSRP ~$5.99). While the trash bags have all the fall vibes, they’ll only be available for a limited time, so hurry to purchase yours before they’re gone! 

To learn more about Hefty® Cinnamon Pumpkin Spice Ultra Strong™ trash bags, visit Hefty.com. You can also follow us on Facebook, X (formerly known as Twitter), Instagram and TikTok 

Reynolds Consumer Products is excited to announce the relaunch of one of the most memorable and nostalgic products from the 2000s, Hefty® Zoo Pals™ plates! Fans can relive their fondest childhood memories and parents can Make Eating Fun!™ for a whole new generation of kids! 

Each package of Zoo Pals plates includes 10 of the original lovable Pals, including Curly the Pig, Domino the Dalmation, and more. Each plate features unique compartments in the Pals ears or feet which are perfect for dipping or for keeping foods separate for picky eaters.   

Hefty® Zoo Pals™ plates are made from sustainably-sourced paper and are microwave-safe for reheating foods.  

Hefty® Zoo Pals™ plates are available now in a 20-count package on Amazon and in a 15-count at Target.com, followed by other retailers. 

Learn more about Zoo Pals at Zoopals.com or see the product listing on Amazon! 

#1 Party Cup Manufacturer Grants $125,000 to Fund Innovative Startup

 Reynolds Consumer Products (Nasdaq: REYN), the manufacturer of the iconic red Hefty® Party Cup, is taking a significant step towards sustainability by supporting The New Norm (TNN), a startup out of Johns Hopkins University. TNN has developed an exciting, novel technology that transforms material from these cups into sustainable yarns and fabrics. Recognizing the immense potential of this innovation, RCP, whose Hefty® brand is known for the #1 Party Cup in America, has provided a grant of $125,000 to assist TNN in their research and development efforts.

Recognizing the potential of TNN's work in connection with the Hefty® brand, RCP provided a grant to jumpstart TNN's commercialization efforts. “We are always looking for new sustainable solutions, this is a great opportunity for us to support an innovative way to convert recovered materials to something entirely new,” said Keith Danoff, VP, Hefty Tableware Marketing. Chris Evans, VP of Operations, added, " We see it as a step in the right direction to develop new end uses for recycled materials and support the circular economy.”  Lauren Choi, Founder of TNN, said, "This is such an incredible opportunity. To be supported by the largest manufacturer of party cups… this is something I couldn't have imagined when starting out."

Thanks to the grant from RCP, TNN will be able to conduct important pilot production trials and scale its environmental impact. As the trials progress, RCP will provide recyclable materials for testing. TNN has developed a process to create filament yarns with reduced microfiber shedding and their process does not use any water, dyes, or added chemicals.

In their commercialization efforts, TNN will work with its U.S.-based textile mills and plastic recycling partners to recycle party cups, create yarns, and knit fabric. By keeping manufacturing entirely in the United States, this collaboration aims to support local recycling and textile industries in North Carolina, while reducing the carbon footprint associated with overseas shipping.

The story of TNN begins back in 2019 when founder Lauren Choi, studying Materials Engineering at Johns Hopkins University, built an extruder machine in her garage to recycle plastic into yarn. “Being on a college campus, you’re surrounded by party cups in just about any social setting and that’s what really inspired me to begin recycling them,” Lauren says. Over the years, TNN has conducted extensive lab testing, product development, and expanded its recycling capabilities to include a wide range of plastics. It has been supported by Johns Hopkins Technology Ventures, VentureWell, Halcyon, and Tiger Global. In 2022, during their participation in the Halcyon Accelerator for impact-driven ventures, TNN conducted its first pilot production trials with its line of sustainable fabrics ALMARAE, which are made from recycled ocean plastics. This marked a crucial step towards scaling up their operations. It was during this pivotal moment that TNN crossed paths with RCP and began discussing the next step of development for commercialization of TNN’s sustainable fabrics made from recycled party cups.

TNN aims to begin collaborating with apparel brands to create more sustainable end products. The collaboration envisions a potential Kickstarter in the near future in which customers could purchase products made out of this novel fabric. Founder Lauren says, “We are living in a time when drastic, innovative measures must be taken to reverse the damage we have done to our planet. TNN was founded with this understanding and a great sense of urgency. This is my personal promise to better our environment and pursue sustainability through tangible implementation.”

About Reynolds Consumer Products Inc.
Reynolds Consumer Products is a leading provider of household products that simplify daily life so consumers can enjoy what matters most. With a presence in 95% of households across the United States, RCP produces and sells products that people use in their homes across three broad categories: cooking, waste and storage, and disposable tableware. RCP’s iconic products include Reynolds Wrap® aluminum foil, Hefty® trash bags, Hefty® party cups, and additional products that make family life easier. Overall, RCP holds the No. 1 or No. 2 U.S. market share position in the majority of product categories it serves. For more information, visit ReynoldsConsumerProducts.com or Hefty.com/sustainability

The New Norm: For inquiries, please contact Lauren Choi at Lauren@TheNewNormFabric.com or (310) 951-7088.

Website:  http://thenewnormfabric.com/

TikTok: https://www.tiktok.com/@thenewnormfabric

Instagram: https://www.instagram.com/thenewnormfabric/?hl=en

Photo: Hefty® Party Cup by Reynolds Consumer Products (left) and Yarn made by The New Norm (right)