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Hefty Energy Bag

Hefty® EnergyBag® Program Expands Hard-to-Recycle Plastics Collection Option in the Greater Atlanta Area

The curbside program for hard-to-recycle plastics, already in Cobb County, is now available to households in Fulton, Gwinnett, Cherokee and Forsyth counties

Today Reynolds Consumer Products announced the expansion of its Hefty® EnergyBag® program in the Greater Atlanta area to include Fulton, Gwinnett, Cherokee and Forsyth counties. The program first came to Georgia in 2018, when it was established in Cobb County. As a result of this growth, the Hefty® EnergyBag® program is now available to nearly 1.4 million households across all active programs in the United States.

Developed with Dow and other program supporters, the Hefty® EnergyBag® program is a hard-to-recycle plastics recovery program that offers eligible residents a convenient way to divert hard-to-recycle plastics from the landfill. Residents of the counties participating in the program can purchase the Hefty® EnergyBag® orange bags at select local retailers or online. Once the orange bag is filled with hard-to-recycle plastics, residents simply place it in the same bin or cart as their traditional recycling. The regular recycling truck takes the orange bags along with normal, loose recyclables, and the recycling center then separates these bags from other materials and sends them to facilities that use the hard-to-recycle plastics as valuable resources.

Through April 2021, the Hefty® EnergyBag® program has diverted over 1,300 tons of hard-to-recycle plastics from landfills and is currently active in communities in Nebraska and Idaho, along with the five counties in Georgia. The Hefty® EnergyBag® program’s expansion in the Greater Atlanta area strengthens its impact and provides more people with an opportunity to make a difference in their community.  

“The success we’ve experienced in the communities with established Hefty® EnergyBag® programs was critical in helping us expand in the Greater Atlanta area, and we are very excited to welcome these new counties – Fulton, Gwinnett, Cherokee and Forsyth – to the Hefty® EnergyBag® program,” said Lindsey Walter, Director of the Hefty® EnergyBag® program. “With these new counties in Georgia, we are doubling the number of residents around the country who can access the program. One of the program’s main benefits is that it provides an easy way to take the hard-to-recycle plastic items people use every day and help them find a new life instead of having them end up in a landfill.”

For residents who live in the Greater Atlanta area but do not currently have curbside recycling service, there is still an opportunity to participate in the program. They can drop off full Hefty® EnergyBag® orange bags at Live Thrive’s Center for Hard to Recycle Materials (CHaRM). More information on CHaRM and the items the facility accepts can be found here. Participants can also take filled orange bags to The City of Smyrna Recycling Education Center.

“The Hefty® EnergyBag® program is an excellent complement to our residents’ current recycling habits, and the best part is it’s really easy to start participating,” said Kimberly White, program collaborator and Executive Director for Keep Cobb Beautiful, Inc. “Residents who are interested should visit the Hefty® EnergyBag® site for all the information they need on what can go in the orange bags, where to buy them and how to get started. It’s simple and helps pave the way for a more sustainable future for all of us.”

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About Reynolds Consumer Products

Reynolds Consumer Products (REYN: Nasdaq) is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our Reynolds® and Hefty® brand products help make mealtime easier with preparation, cooking, cleanup, and storage solutions. For more information, visit ReynoldsConsumerProducts.com and HeftyEnergyBag.com.

About Dow

Dow (NYSE: DOW) combines global breadth, asset integration and scale, focused innovation and leading business positions to achieve profitable growth. The Company’s ambition is to become the most innovative, customer centric, inclusive and sustainable materials science company, with a purpose to deliver a sustainable future for the world through our materials science expertise and collaboration with our partners. Dow’s portfolio of plastics, industrial intermediates, coatings and silicones businesses delivers a broad range of differentiated science-based products and solutions for its customers in high-growth market segments, such as packaging, infrastructure, mobility and consumer care. Dow operates 106 manufacturing sites in 31 countries and employs approximately 35,700 people. Dow delivered sales of approximately $39 billion in 2020. References to Dow or the Company mean Dow Inc. and its subsidiaries. For more information, please visit www.dow.com or follow @DowNewsroom on Twitter.

About Live Thrive

Live Thrive is a 501 (c) 3 that empowers people, organizations, universities, communities and businesses to make positive, healthy and sustainable changes to the environment through partnerships and community events. Since inception, Live Thrive and CHaRM have been recognized by Keep Georgia Beautiful, Southface, the Atlanta Metro Chamber, Georgia Recycling Coalition, Georgia Natural Gas, Atlanta Business Chronicle and Fulton County Citizens Commission, to name a few. http://www.livethrive.org.

About CHaRM

Atlanta’s first permanent facility for the recycling of materials too harmful or bulky to place at the curb, Live Thrive’s CHaRM – the Center for Hard to Recycle Materials – encourages reuse while diverting thousands of tons of household hazardous waste, bulky materials and other hard to recycle items from local homes, water supplies and landfills. Despite the challenges of the COVID-19 pandemic and nearly three months of closure, CHaRM’s intake increased during 2020 – the center recycled 9.6 tons of Styrofoam, 180 tons of chemicals, 189 tons of glass, 1,215 mattresses and much more for a total of 1,364 tons of recycled materials during the year. CHaRM is located at 1110 Hill Street, Atlanta, Georgia 30315.

CHaRM is open by appointment only due to COVID-19. http://livethrive.org/charm, 404-600-6386

Media Contact:

HeftyEnergyBagPress@reynoldsbrands.com

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