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HEFTY® ENERGYBAG® PROGRAM LAUNCHES FOURTH GRANT

Apr 17, 2019

Lake Forest, Ill., – (April 27, 2018) – The Hefty EnergyBag program offers an innovative approach to diverting hard-to-recycle plastics, such as chip bags, stand-up pouches, foam containers, candy wrappers and juice pouches, from landfills and converting them into valuable resources.

For a fourth cycle, $125,000 in grant funding is available to eligible communities across the nation. Previous grant recipients include Boise, ID, Cobb County, Georgia, and Lincoln, Nebraska, which will launch its Hefty EnergyBag Program at the end of April. The first permanent Hefty EnergyBag program launched in the Omaha area in October 2016.

Recipients of the fourth grant will be announced in late 2019, after submissions have been fully evaluated.

“We’re pleased to encourage the growth of the Hefty EnergyBag Program so that we can recover the value of used plastics that can’t currently be recycled,” said Matt Maurer, Senior Director for Hefty Brands. “The Omaha-area, Boise-area and Cobb County programs have already proven that we can successfully and sustainably divert more plastics from landfills and reuse those molecules. We’re eager to continue expanding this program and to encourage improved recycling in communities throughout the country.”

The grant application is open to municipalities, nonprofits, materials recovery facilities and other qualifying organizations through July 12, 2019. Grant recipients will be equipped with a framework to aid them in developing successful Hefty EnergyBag programs in their communities, and will facilitate planning, implementation and metrics tracking. Recipients will also receive consultation as they manage their local programs and solicit involvement from key community stakeholders.

Through February, the Hefty EnergyBag program has collected more than 497,000 bags and diverted over 331 tons of hard-to-recycle plastics from landfills—the equivalent of 1,573 barrels of diesel fuel produced from collected materials or eliminating approximately 48 full trash trucks each year.

Hefty Energy Bag

JOHN CENA BRINGS BACK THE STRENGTH—AND CHARM—IN NEW ADS FOR HEFTY® ULTRA STRONG™ TRASH BAGS

Feb 11, 2019

In his third year as brand spokesperson, WWE Superstar and actor continues to woo with humor and brawn

Lake Forest, Ill., February 11, 2019—Who’s ultra-strong, ultra-charming, and loves a good value? For the third straight year, WWE Superstar and actor John Cena is teaming up with Hefty® in the brand’s newest Ultra Strong™ trash bag ads launching today. The multimedia campaign, once again helmed by Havas Chicago, taps Cena’s intrinsic likability to tout the strength, quality and low price of these premium trash bags.

“John has truly invigorated the Hefty® brand as our spokesperson. His quick wit and connection with the audience, as well as the product, has brought the brand to life in a fun and engaging way,” said Lisa Smith, Vice President of Marketing at Hefty®. “Consumers will love the bit of fun we have had with these new ads, and we have loved sharing what makes Hefty® Ultra Strong™ so great—like Arm & Hammer™ Odor Control and superior strength at a low price everyone can appreciate.”

“I’ve really enjoyed being a part of Hefty’s signature humor over the last few years,” added John Cena, “Not afraid to have a little fun myself, this Ultra Strong partnership has been a natural fit—and the opportunity to break through walls and show off my strength has been an added bonus.”

With a mix of fun and burly wittiness that have become synonymous with the Hefty® brand, several pieces of creative content will appear on TV, digital platforms and across social media. In “Toddler,” a pair of doting women, and one admiring toddler, call on John using the “Hefty! Hefty! Hefty!” chant to bust through the aisle and save the day with the strength and affordability of Hefty® Ultra Strong™ Trash Bags. In “Checkout,” John’s interaction on the checkout line brings some surprising humor to a seemingly mundane task, all while highlighting the ultra-low cost of Hefty® Ultra Strong™ bags.  “Scored,” a third spot, puts John behind the checkout counter, as he commends a woman’s Hefty® Ultra Strong™ purchase, enchanting and distracting her from a phone call with her husband.

“Our work with John continues to bring a completely new and unexpected energy to the trash bag category,” said Karen Goodman, Group Creative Director, Havas Chicago. “For these new spots, we wanted to continue the narrative John has helped build, while pushing the brand forward in its tone and messaging. These new spots are still just as fun and informative with a bit more flavor that consumers have loved.”

For more information about Hefty®’s Ultra Strong™ with Arm & Hammer™ Odor Control trash bag line, click here. The new television spots can be viewed herehere and here.

Reynolds Consumer Products is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our Reynolds® and Hefty® brand products help make mealtime easier with preparation, cooking, cleanup, and storage solutions. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates, and cups. Our products are available in the U.S. and internationally, including the Alcan® and Diamond® brands, which are leaders in their markets. For more information, and Hefty.com.

Havas Chicago is an agency committed to reinvigorating iconic American brands through cultural relevance. We bring an unmatched understanding of Millennials’ mindsets and behaviors, and a passion for embracing the emerging trends shaping business and pop culture. Part of Havas Worldwide (Euronext Paris SA: HAV.PA), a leading integrated marketing communications agency and the first to be named Global Agency of the Year by both Advertising Age and Campaign in the same year, we fuse an independent spirit with global scale, and are united by a shared mission to be the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Learn more at our website: www.chi.havasworldwide.com, our blog: www.havashivemind.com, or follow us on Twitter: @HavasWWChicago, Facebook: https://www.facebook.com/HavasChicago, and Instagram: @HavasChi.

Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER™ brand name and other well-known trademarks.

ARM & HAMMER, the ARM & HAMMER logo and the distinctive orange trade dress are trademarks of Church & Dwight Co., Inc. www.armandhammer.com. Used under license by Reynolds Consumer Products LLC.

cena-with-hefty-ultra-strong

HEFTY® ULTRA STRONG™ TRASH BAGS RECOGNIZED AS ONE OF NIELSEN’S TOP 25 BREAKTHROUGH INNOVATIONS FOR 2018

Nov 15, 2018

LAKE FOREST, Ill., - November 15, 2018 – Reynolds Consumer Products is honored that Hefty® Ultra Strong™ Trash Bags have been named as one of Nielsen’s Top 25 Breakthrough Innovations for 2018!

 Hefty® Ultra Strong™ Trash Bags were selected from over 3,500 consumer products as one of only 25 that broke through the clutter to be recognized for the innovation and growth brought to their respective categories. Nielsen’s highly anticipated annual Breakthrough Innovation analysis, the gold standard in recognizing innovation success, has been highlighting the best in innovation over the last decade.  Nielsen’s expanded criteria for Breakthrough success this year honored products that reflected strong, distinct qualities such as mass potential, longevity, brand incrementality, category distinction and appeal toward a specific consumer target.

“We are honored to be recognized as a 2018 Nielsen Breakthrough Innovation Award winner,” said Lisa Smith, Vice President of Marketing, Hefty Waste & Storage. “We established our success in innovation by tapping into the perfect combination of old and new: focusing on our core brand values, while using new consumer insights to disrupt the way we’ve historically gone to market. With the right foundation in place, Hefty came out of the gate strong and leveraged an innovative new campaign with John Cena to drive sustained growth.”

Hefty® Ultra Strong ™ Trash Bags feature innovation to make everyday life easier and household clean-up worry-free:

  • Triple Action Technology resists tears, punctures and leaks
  • Arm & Hammer™ patented odor neutralizer to stop nasty trash odors
  • Fresh, invigorating scents, including Clean Burst™, Tropical Paradise™ and more
  • Break resistant secure-grip drawstring that prevents the bag from falling inside the can
  • Available every day at a low, low price

Nielsen’s release and the full list of award winners can be accessed here.  

Reynolds Consumer Products is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our Reynolds® and Hefty® brand products help make mealtime easier with preparation, cooking, cleanup, and storage solutions. The Hefty® brand is known for strong, dependable trash bags, slider bags, disposable plates and cups. Our products are available in the U.S. and internationally. For more information, visit Hefty.com  and ReynoldsKitchens.com.

Arm & Hammer, the Arm & Hammer logo, Clean Burst and the distinctive orange trade dress are trademarks of Church & Dwight Co., Inc. and are used under license.

HEFTY® ULTRA STRONG™ TRASH BAGS

REYNOLDS CONSUMER PRODUCTS CELEBRATES MANUFACTURING DAY

Oct 5, 2018

LAKE FOREST, Ill., - October 5, 2018 -- Manufacturing Day is a day to recognize and thank all our hard-working employees. Key messages about today’s manufacturing include:

  • Manufacturing jobs are more technical than ever, leveraging computers and automation.
  • Skilled trades, including electricians and maintenance engineers, are in high demand.
  • Careers in manufacturing offer opportunities to learn and move up, i.e., pay for skill.

Manufacturing Day is an opportunity for our production facilities to invite local students, educators, business people, and politicians to showcase our exceptional opportunities and to inspire the next generation of future employees. 

Reynolds Consumer Products is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our Reynolds® and Hefty® brand products help make mealtime easier with preparation, cooking, cleanup, and storage solutions. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates, and cups. Our products are available in the U.S. and internationally, including the Alcan® and Diamond® brands, which are leaders in their markets. For more information, visit ReynoldsKitchens.com and Hefty.com.

MANUFACTURING DAY

THE CHICAGO CUBS AND HEFTY TRASH BAGS PARTNER ON LAKEVIEW NEIGHBORHOOD CLEANUP

Sep 29, 2018

The Hefty® brand is thrilled to partner with the Chicago Cubs and neighbors to keep the Lakeview neighborhood beautiful throughout the 2018 season.

Lake Forest, Ill. – (September 29, 2018) – The Hefty® brand has partnered with the Chicago Cubs for multiple neighborhood cleanup initiatives in 2018, including:

Daily cleanups featuring branded Hefty® Trash Bag bins. Every morning, visitors and residents of the Lakeview community encounter the Cubs Cleanup Crew and one of the six branded Hefty® bins roaming the streets to help keep the sidewalks clean.

Let’s Pitch In! Earth Day event and monthly neighbor cleanups. A group of passionate neighbors approached the Cubs to help organize ongoing cleanups and Hefty® has supported the initiative in a big way. The program launched on Earth Day and Hefty® provided volunteers, branded bags and new branded bins to support the event. More than 100 volunteers picked up trash across 43 city blocks, totaling 1,000 pounds of trash and filling all six Hefty bins to the brim! The event was featured on various news stations and Cubs and Hefty social media channels. Since the April launch, cleanups have continued throughout the summer.

Neighborhood Grounds Crew Recognition. Hefty® and the Cubs recognized two neighborhood “Head Grounds Keepers” who have been most influential in cleanup efforts throughout the year. The recipients were celebrated for their significant contributions before the August 25, 2018, game at Wrigley Field.    

These new initiatives are helping drive a strong partnership with the Chicago Cubs as the Hefty® brand joins them in supporting and caring for the community, and will continue collaborating on cleanup initiatives the rest of 2018 and into next season.

Reynolds Consumer Products is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our Reynolds® and Hefty® brand products help make mealtime easier with preparation, cooking, cleanup, and storage solutions. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates, and cups. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. For more information visit ReynoldsKichens.com or Hefty.com. 

THE CHICAGO CUBS AND HEFTY TRASH BAGS

INTRODUCING OUR FIRST-EVER CHIEF GRILLING OFFICER, KARI BLANKS!

Sep 17, 2018

Lake Forest, Ill. – (September 17, 2018) – After receiving more than 9,000 applications, Reynolds Wrap® is proud to announce that Kari Blanks has been hired as our first-ever CGO!

Kari is an Oklahoma native with a serious love for BBQ. A self-proclaimed “foodie,” our newest team member knows her way around the kitchen and has been grilling since she was 14 years old.

Kari will be embarking on a two week journey beginning September 17 to scout out some of the best BBQ across the country. Throughout her stint as CGO, she’ll be documenting her experience, grilling techniques, and recommendations with drool-worthy photos and blog posts.

Tune in to ReynoldsKitchens.com  to follow Kari on her travels to Nashville, Memphis, Kansas City, Dallas, and Austin!

Reynolds Consumer Products is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our Reynolds® and Hefty® brand products help make mealtime easier with preparation, cooking, cleanup, and storage solutions. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates, and cups. Our products are available in the U.S. and internationally, including the Alcan® and Diamond® brands, which are leaders in their markets. For more information, visit ReynoldsKitchens.com and Hefty.com.

CHIEF GRILLING OFFICER, KARI BLANKS!

REYNOLDS WRAP® IS HIRING ITS FIRST-EVER CHIEF GRILLING OFFICER

Jul 31, 2018

Reynolds Wrap is looking for a “CGO” to travel to the best barbeque cities across the country and report back on new grilling tips, tricks, recipes and techniques

Lake Forest, Ill. – (July 31, 2018) – Hungry? Good. Reynolds Wrap® ­– the durable, kitchen staple known for locking in delicious grilled flavors – is looking for its first ever Chief Grilling Officer. The team at Reynolds Wrap is committed to finding the most flavorful ways to grill your favorite food – which means they need help exploring the country in search of the best tips and techniques.  

This two week, paid gig offers unforgettable experiences in America’s most mouth-watering cities. In case that’s not clear enough: Eat food. Document the experience. Get paid! The Chief Grilling Officer, or “CGO’s” responsibilities are simple (and delicious); travel to some of the most notorious barbeque cities in the country to learn about grilling culture and new techniques for the Reynolds Wrap test kitchen.

“We’re on a mission here at Reynolds Wrap to identify the best grilling techniques and tips to share with backyard grillers” said Brienne Neisewander, brand director for Foil at Reynolds Consumer Products. “We’re looking for a truly passionate grilling enthusiast to lead the way across the country and discover hidden grilling gems.”

Need more incentive to get your mouth watering? The Reynolds Wrap CGO will receive a $10K stipend, pre-paid travel and lodging for you and (a very lucky) guest and amazing hookups at some of the most delicious restaurants from coast to coast. The photography and cooking techniques captured by the CGO will be featured on ReynoldsKitchens.com and Reynolds-owned social channels.

Now through August 13, applicants looking to land this food-filled summer gig can submit their best original grilling photo along with 100 words on why they’re the best person for the job at Reynolds. Applicants must be 21 years of age or older and a resident of the United States.

For more details and to apply, visit ReynoldsKitchens.com/Chief-Grilling-Officer

Reynolds Consumer Products is a leading provider of quality household essentials that have been trusted for generations. Our products make mealtime easier with solutions for preparation, cooking, cleanup, and storage.  In addition to our iconic Reynolds Wrap® Aluminum Foil; Reynolds KITCHENS® products include quality parchment paper, oven bags, slow cooker liners, wax bags, and baking cups. Our products are available in the U.S. at mass merchants, grocers, and other retail stores, and in approximately 100 countries throughout the world. For more information, visit ReynoldsKitchens.com.

MEDIA CONTACT:

Reynolds Consumer Products

Katie Alto

312.995.7401

Katie.Alto@olson.com

Reynolds Wrap® is Hiring its First-Ever Chief Grilling Officer

FINALLY! REYNOLDS CONSUMER PRODUCTS DEBUTS PLASTIC WRAP TO SOLVE KITCHEN STRUGGLES

Apr 16, 2018

New Reynolds KITCHENS® Quick Cut™ Plastic Wrap wins so big, 
it gets its own victory song composed by Jeff Russo

LAKE FOREST, Ill., April 16, 2018 /PRNewswire/ -- Sixty-four percent of consumers use plastic wrap at least once a week*, but more than half are frustrated with the experience. Known for uneven tears, unusable sheets and sharp teeth cutters, plastic wrap's bad reputation precedes it. Today, Reynolds Consumer Products is eliminating plastic wrap frustration for good with new Reynolds KITCHENS® Quick Cut™ Plastic Wrap.

Why do 3 out of 4 people choose Reynolds KITCHENS® Quick Cut™ Plastic Wrap over the competition? From beginning to end of use, this product is frustration-free thanks to its innovative features:

  • Built-in slide cutter ensures a clean cut, every time
  • Starter edge™ makes it easy to find the start of the roll
  • Each roll is automatically held in place to keep it from jumping out of the package during dispensing
  • Long-lasting tight seal keeps food fresh

The ease of using the product's built-in slide cutter to dispense a clean cut every time is worthy of a victory song. So Reynolds tapped Emmy-award-winning composer Jeff Russo to write one. Cue the fireworks.

"When we found out how many people were unhappy with their plastic wrap experience, we knew we had to find a solution," said Danielle Chandler, senior marketing director at Reynolds Consumer Products. "At Reynolds Kitchens, we think our latest innovation is a win worth celebrating in a big way … and what better way to celebrate than with the world's shortest victory song?"

Fans can hear the custom-composed victory song across all digital and Reynolds KITCHENS® social channels beginning in April. 

Reynolds KITCHENS® Quick Cut™ Plastic Wrap (MSRP: $3.99 for a 225 square ft. roll) will be available nationally across mass, grocery and online retailers beginning in April.

Visit ReynoldsKitchens.com. for specific product availability both online and locally via the "Buy Now" tool.

* Cambridge Group Demand Landscape 2016

About Reynolds Consumer Products 
Reynolds Consumer Products provides quality household essentials and world-class brands. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil; Reynolds® brand aluminum bakeware; parchment paper; oven bags; slow cooker liners; and baking cups. Hefty® is best known for strong, dependable waste bags, but is also a leader in slider storage and freezer bags, foam plates, and plastic cups. Our products are available in the U.S. at mass merchants, grocers, and other retail stores and in approximately 100 countries throughout the world. For more information, visit ReynoldsKitchens.com.

PLASTIC WRAP

REYNOLDS WRAP® FOIL AND HEFTY® PRODUCTS CONTINUE PROMOTIONAL PARTNERSHIP WITH THE CHICAGO CUBS

Apr 11, 2018

Lake Forest, Ill., April 11, 2018 — Reynolds Consumer Products is pleased to announce it will continue its partnership with the Chicago Cubs. Reynolds Wrap® aluminum foil, Hefty® trash bags and Hefty® party cups will be used at Wrigley Field as part of the new multi-year contract.

Fans will see the return of several sponsorships that engaged fans at the field and new additions, too!  

The Chicago Cubs - Reynolds Wrap® rain tarp will be used for the 2018 season and beyond. It was introduced in 2015 and on rain days, it is the largest physical “billboard” in the ballpark. Over the last three years, the tarp has delivered more than 450 million media impressions, including the August 2015 highlight when All-Star first baseman Anthony Rizzo jumped on top of the tarp in foul ground territory for a spectacular catch.

On May 22, Reynolds Wrap® foil is sponsoring the Cubs cap-shaped umbrella promotion for the first 10,000 early arriving fans. Also this season, a new 30-second video feature, “Greatest Catches,” will appear on the video board.

Hefty® party cups will be enhancing the “Cups Up” video board segment with fun, new footage that features Cubs players raising a Hefty Party cup to the crowd alongside live shots of cheering Cubs fans! Hefty branding also will continue to appear on every drink cup in the park, as well as on all ballpark cup holders.

Hefty® trash bags, the official trash bag of the Chicago Cubs, will continue to light up ballpark LEDs in bright Hefty orange after every Cubs home run as the sponsor of the “Hefty! Hefty! Hefty! Home Run Tracker.” The brand is excited to team up with the Cubs for a new neighborhood initiative called the Neighborhood Grounds Crew, which consist of a group of volunteers who will be cleaning up garbage with Hefty®-wrapped trash bins on streets neighboring the Friendly Confines throughout the season.

Lance Mitchell, CEO of Reynolds Consumer Products, said, “We are excited to be a partner as the Cubs begin the 2018 season – we are very proud of the Cubs success and happy to be a part of the experience at Wrigley Field. We’re not only pleased to be associated with the team, we’ve seen all the improvements to both the park and the community over the last few years, it gets better every year.” He added, “These types of promotions really add to the fan experience and resonate with so many of the people who choose our products … they definitely resonate with our employees.”

About Reynolds Consumer Products LLC
Reynolds Consumer Products is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our Reynolds® and Hefty® brand products help make mealtime easier with preparation, cooking, cleanup, and storage solutions. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates, and cups. Our products are available in the U.S. and internationally, including the Alcan® and Diamond® brands, which are leaders in their markets. For more information, visit ReynoldsKitchens.com and Hefty.com.

REYNOLDS WRAP® FOIL AND HEFTY®

HEFTY® ENERGYBAG™ PARTNERS ANNOUNCE GRANT RECIPIENTS

Jan 4, 2018

Cobb County, Georgia and Boise, Idaho Awarded $50,000 Each to Implement Community Waste Recovery Programs

Lake Forest, IL - January 4, 2018 –

$50,000 grants have been awarded to organizations in Cobb County, Georgia (Keep Cobb Beautiful Inc.) and Boise, Idaho to establish the Hefty® EnergyBag™ program in their respective communities. The program offers an innovative approach to diverting plastics that are not currently recycled – such as chip bags and juice pouches – from landfills and converting the materials into valuable energy resources.

 

The two winning communities will provide collected materials to facilities utilizing advanced non-combustion conversion technologies, which can generate a liquid fuel, such as diesel. These technologies also have the longer-term potential to generate feedstocks in a closed loop system to produce new plastics, keeping resources in use and at their highest value and thereby helping create a more circular economy.

 

“Reynolds Consumer Products is proud to be a part of the Hefty® EnergyBag™ program,” said Dave Bryla, Business President for Reynolds Consumer Products. “Resource recovery of non-recycled plastics is a viable municipal process that can achieve many positive long-term environmental and economic results, including fewer tons of landfill waste, more local energy resources and less fossil energy dependence.”

“We look forward to working with each community as they implement the Hefty® EnergyBag™ program in their area in 2018,” said Jeff Wooster, global sustainability director for Dow Packaging and Specialty Plastics. “Cobb County and Boise’s adoption of the program is helping expand efforts to increase plastics recovery across North America.”

“Keep Cobb Beautiful Inc. is excited about this innovative program and is looking forward to bringing plastic recovery options and technology to Cobb County residents,” said Kimberly White, executive director for Keep Cobb Beautiful Inc.

"The City of Boise is committed to sustainability. This program provides an important tool in managing our post-consumer plastics responsibly," said Catherine Chertudi, environmental program manager with the City of Boise. "The opportunity to keep more plastics out of the landfill through this innovative recovery program is very exciting."

Matt Maurer of Reynolds Consumer Products added, “Collaboration is key to the success of a program and we are very excited to work with the new program partners as they implement the Hefty® EnergyBag™ program in their communities”.

To date, Hefty® EnergyBag™ curbside and non-curbside programs, which include a 2014 EnergyBag™ Pilot in Citrus Heights, California, have diverted more than 17 tons of plastics from the landfill. The first full-scale Hefty® EnergyBag™ program launched in Omaha in September 2016. In its first year, the Hefty® EnergyBag™ Omaha program has collected more than 19,500 bags and diverted approximately 11 tons of plastics, the equivalent to approximately 8.6 million snack-sized chip bags, from the landfill.

To learn more about the Hefty® EnergyBag™ program, visit www.heftyenergybag.com.

HEFTY ENERGY BAG