The Hefty® Tableware team is excited to introduce our latest PR campaign – Hefty® Party Cup Payout!

Everyone loves end of summer and Labor Day parties, but we know that cost is the #1 reason people do not host parties.  Hefty® Party Cups is here to help get Labor Day parties started by giving away $300 to the first 500 eligible consumers!

Starting August 21, consumers can visit   www.HeftyPartyCupPayout.com to enter. 

About Reynolds Consumer Products

Reynolds Consumer Products is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our Reynolds® and Hefty® brand products help make mealtime easier with preparation, cooking, cleanup, and storage solutions. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates, and cups. For more information, visit ReynoldsConsumerProducts.com.

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June 14, 2019 – Lake Forest, Ill. – Calling all pit masters, grilling fanatics, and barbeque rib fans... Reynolds Wrap® once again has the dream job for you, just in time for summer!

Chief Grilling Officer (GCO) Job Description

Reynolds Wrap® is looking for its next Chief Grilling Officer! New for 2019, Reynolds Wrap® is on a mission to identify the best BBQ ribs in America and we want you to lead the way.

As CGO, you won’t need a comfy corner office because for two weeks in August, you’ll be busy tasting and savoring BBQ ribs from some of the top BBQ rib cities in the country. Along the way, you’ll share tips, grilling techniques and photos on the Reynolds Kitchens® website and social channels, so grilling enthusiasts at home can make drool-worthy BBQ ribs on their own. You’ll also receive a $10,000 stipend along with pre-paid travel and lodging for you and a (very lucky) guest!

If you don’t mind being paid to taste test some of the most delicious BBQ ribs across the country, posting envy-inducing pictures of your food and falling asleep every night dreaming about your next rack of ribs, then you could have what it takes to be the next Reynolds Wrap® Chief Grilling Officer.

If the job sounds like a fit for you, submit a photo of yourself grilling your favorite recipe along with 100 words on why you’re the best person for the job by emailing careers@ReynoldsWrapCGO.com. Applications will close on Wednesday, June 19 at 12 AM CT.

See ReynoldsKitchens.com for updates on our 2019 Chief Grilling Officer and great tips and techniques!

May 2, 2019 – LAKE FOREST, Illinois, and SAN MATEO, California – Reynolds Consumer Products is piloting the first phase of a 3D interactive training iPad app as a part of their digital transformation vision in the workplace.  Armed with 3D “training on demand”— line operators, technicians and engineers can engage with the iPad “Virtual Line” app, accessing visual and interactive information to learn tasks faster, with fewer errors, and with improved knowledge retention — without disrupting the line operations or productivity.  This new style of learning is anticipated to result in increased machine understanding, improved safety, less machine downtime, higher yields, and increased employee retention.

Sponsored by Judi Buckner, SVP Business Transformation, this training application will be deployed for employees operating Hefty® trash bags lines. “I see tremendous potential to extend the traditional training classroom onto the factory floor and we chose iPad with Heartwood to help us do this, because iPad is both a user-friendly and powerful interactive tool. It’s extremely well-suited to our business objective. By transforming complicated work instructions into this 3D interactive app, we are providing our teams with valuable training on our manufacturing processes and adding value faster than ever before.”

At Reynolds, new factory employees train both in a classroom and on the shop floor before becoming certified to run a production line. Typically, for new hires who have never seen the equipment, machines on the production line have to be stopped for training. With the Virtual Line app, employees will familiarize themselves with equipment on iPad before entering the factory floor — preventing a costly loss of productivity. Instructors can explain complicated procedures using detailed interactive 3D simulations to make sure employees have the knowledge and confidence to succeed. After their initial training, employees will have ongoing access to Virtual Line training on iPad.

Reynolds partnered with Heartwood, an Enterprise Simulation & Training company, for this digital transformation vision. Heartwood solutions run best on iOS, taking advantage of powerful native platform capabilities such as augmented reality with ARKit. As an Apple mobility partner, Heartwood iOS solutions help fuel its mission to deliver operations and maintenance training apps to enterprises like Reynolds Consumer Products.
 

About Reynolds Consumer Products

Reynolds Consumer Products is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our Reynolds® and Hefty® brand products help make mealtime easier with preparation, cooking, cleanup, and storage solutions. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates, and cups. For more information, visit ReynoldsConsumerProducts.com.

About Heartwood

Heartwood’s virtual interactive simulations and guides help operations, maintenance, and field service teams perform complex procedures faster, safer and with less errors. Our visual, 3D interactive and portable applications allow them to practice procedures on equipment virtually via web, PC, mobile, AR and VR platforms. Our customers reduce workforce training time by up to 60% and see an ROI of up to 7x.

As a market leader, we support a strong base of customers and partners including, Reynolds Consumer Products, Pacific Gas & Electric, Norfolk Southern, Tetra Pak, Komatsu, CSX, Sikorsky, Oshkosh and Raytheon. Leading brands in Manufacturing, Utilities, Energy, Railroad, Heavy Equipment, Automotive, Aerospace and Defense leverage our virtual interactive simulations and guides every day. Heartwood is recognized as one of Inc. Magazine’s 500|5000 Fastest Growing Companies, a ‘Top Simulation and Training’ company and ’10 Most Trusted Simulation Solution Providers’.

Learn more on our website: http://www.hwd3d.com, contact us at solutions@hwd3d.com.

Lake Forest, Ill., – (April 27, 2018) – The Hefty EnergyBag program offers an innovative approach to diverting hard-to-recycle plastics, such as chip bags, stand-up pouches, foam containers, candy wrappers and juice pouches, from landfills and converting them into valuable resources.

For a fourth cycle, $125,000 in grant funding is available to eligible communities across the nation. Previous grant recipients include Boise, ID, Cobb County, Georgia, and Lincoln, Nebraska, which will launch its Hefty EnergyBag Program at the end of April. The first permanent Hefty EnergyBag program launched in the Omaha area in October 2016.

Recipients of the fourth grant will be announced in late 2019, after submissions have been fully evaluated.

“We’re pleased to encourage the growth of the Hefty EnergyBag Program so that we can recover the value of used plastics that can’t currently be recycled,” said Matt Maurer, Senior Director for Hefty Brands. “The Omaha-area, Boise-area and Cobb County programs have already proven that we can successfully and sustainably divert more plastics from landfills and reuse those molecules. We’re eager to continue expanding this program and to encourage improved recycling in communities throughout the country.”

The grant application is open to municipalities, nonprofits, materials recovery facilities and other qualifying organizations through July 12, 2019. Grant recipients will be equipped with a framework to aid them in developing successful Hefty EnergyBag programs in their communities, and will facilitate planning, implementation and metrics tracking. Recipients will also receive consultation as they manage their local programs and solicit involvement from key community stakeholders.

Through February, the Hefty EnergyBag program has collected more than 497,000 bags and diverted over 331 tons of hard-to-recycle plastics from landfills—the equivalent of 1,573 barrels of diesel fuel produced from collected materials or eliminating approximately 48 full trash trucks each year.

In his third year as brand spokesperson, WWE Superstar and actor continues to woo with humor and brawn

Lake Forest, Ill., February 11, 2019—Who’s ultra-strong, ultra-charming, and loves a good value? For the third straight year, WWE Superstar and actor John Cena is teaming up with Hefty® in the brand’s newest Ultra Strong™ trash bag ads launching today. The multimedia campaign, once again helmed by Havas Chicago, taps Cena’s intrinsic likability to tout the strength, quality and low price of these premium trash bags.

“John has truly invigorated the Hefty® brand as our spokesperson. His quick wit and connection with the audience, as well as the product, has brought the brand to life in a fun and engaging way,” said Lisa Smith, Vice President of Marketing at Hefty®. “Consumers will love the bit of fun we have had with these new ads, and we have loved sharing what makes Hefty® Ultra Strong™ so great—like Arm & Hammer™ Odor Control and superior strength at a low price everyone can appreciate.”

“I’ve really enjoyed being a part of Hefty’s signature humor over the last few years,” added John Cena, “Not afraid to have a little fun myself, this Ultra Strong partnership has been a natural fit—and the opportunity to break through walls and show off my strength has been an added bonus.”

With a mix of fun and burly wittiness that have become synonymous with the Hefty® brand, several pieces of creative content will appear on TV, digital platforms and across social media. In “Toddler,” a pair of doting women, and one admiring toddler, call on John using the “Hefty! Hefty! Hefty!” chant to bust through the aisle and save the day with the strength and affordability of Hefty® Ultra Strong™ Trash Bags. In “Checkout,” John’s interaction on the checkout line brings some surprising humor to a seemingly mundane task, all while highlighting the ultra-low cost of Hefty® Ultra Strong™ bags.  “Scored,” a third spot, puts John behind the checkout counter, as he commends a woman’s Hefty® Ultra Strong™ purchase, enchanting and distracting her from a phone call with her husband.

“Our work with John continues to bring a completely new and unexpected energy to the trash bag category,” said Karen Goodman, Group Creative Director, Havas Chicago. “For these new spots, we wanted to continue the narrative John has helped build, while pushing the brand forward in its tone and messaging. These new spots are still just as fun and informative with a bit more flavor that consumers have loved.”

For more information about Hefty®’s Ultra Strong™ with Arm & Hammer™ Odor Control trash bag line, click here. The new television spots can be viewed here, here and here.

Reynolds Consumer Products is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our Reynolds® and Hefty® brand products help make mealtime easier with preparation, cooking, cleanup, and storage solutions. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates, and cups. Our products are available in the U.S. and internationally, including the Alcan® and Diamond® brands, which are leaders in their markets. For more information, and Hefty.com.

Havas Chicago is an agency committed to reinvigorating iconic American brands through cultural relevance. We bring an unmatched understanding of Millennials’ mindsets and behaviors, and a passion for embracing the emerging trends shaping business and pop culture. Part of Havas Worldwide (Euronext Paris SA: HAV.PA), a leading integrated marketing communications agency and the first to be named Global Agency of the Year by both Advertising Age and Campaign in the same year, we fuse an independent spirit with global scale, and are united by a shared mission to be the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Learn more at our website: www.chi.havasworldwide.com, our blog: www.havashivemind.com, or follow us on Twitter: @HavasWWChicago, Facebook: https://www.facebook.com/HavasChicago, and Instagram: @HavasChi.

Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER™ brand name and other well-known trademarks.

ARM & HAMMER, the ARM & HAMMER logo and the distinctive orange trade dress are trademarks of Church & Dwight Co., Inc. www.armandhammer.com. Used under license by Reynolds Consumer Products LLC.

LAKE FOREST, Ill., - November 15, 2018 – Reynolds Consumer Products is honored that Hefty® Ultra Strong™ Trash Bags have been named as one of Nielsen’s Top 25 Breakthrough Innovations for 2018!

 Hefty® Ultra Strong™ Trash Bags were selected from over 3,500 consumer products as one of only 25 that broke through the clutter to be recognized for the innovation and growth brought to their respective categories. Nielsen’s highly anticipated annual Breakthrough Innovation analysis, the gold standard in recognizing innovation success, has been highlighting the best in innovation over the last decade.  Nielsen’s expanded criteria for Breakthrough success this year honored products that reflected strong, distinct qualities such as mass potential, longevity, brand incrementality, category distinction and appeal toward a specific consumer target.

“We are honored to be recognized as a 2018 Nielsen Breakthrough Innovation Award winner,” said Lisa Smith, Vice President of Marketing, Hefty Waste & Storage. “We established our success in innovation by tapping into the perfect combination of old and new: focusing on our core brand values, while using new consumer insights to disrupt the way we’ve historically gone to market. With the right foundation in place, Hefty came out of the gate strong and leveraged an innovative new campaign with John Cena to drive sustained growth.”

Hefty® Ultra Strong ™ Trash Bags feature innovation to make everyday life easier and household clean-up worry-free:

• Triple Action Technology resists tears, punctures and leaks
• Arm & Hammer™ patented odor neutralizer to stop nasty trash odors
• Fresh, invigorating scents, including Clean Burst™, Tropical Paradise™ and more
• Break resistant secure-grip drawstring that prevents the bag from falling inside the can
• Available every day at a low, low price

Nielsen’s release and the full list of award winners can be accessed here.  

Reynolds Consumer Products is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our Reynolds® and Hefty® brand products help make mealtime easier with preparation, cooking, cleanup, and storage solutions. The Hefty® brand is known for strong, dependable trash bags, slider bags, disposable plates and cups. Our products are available in the U.S. and internationally. For more information, visit Hefty.com  and ReynoldsKitchens.com.

Arm & Hammer, the Arm & Hammer logo, Clean Burst and the distinctive orange trade dress are trademarks of Church & Dwight Co., Inc. and are used under license.

LAKE FOREST, Ill., - October 5, 2018 -- Manufacturing Day is a day to recognize and thank all our hard-working employees. Key messages about today’s manufacturing include:

• Manufacturing jobs are more technical than ever, leveraging computers and automation.
• Skilled trades, including electricians and maintenance engineers, are in high demand.
• Careers in manufacturing offer opportunities to learn and move up, i.e., pay for skill.

Manufacturing Day is an opportunity for our production facilities to invite local students, educators, business people, and politicians to showcase our exceptional opportunities and to inspire the next generation of future employees. 

Reynolds Consumer Products is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our Reynolds® and Hefty® brand products help make mealtime easier with preparation, cooking, cleanup, and storage solutions. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates, and cups. Our products are available in the U.S. and internationally, including the Alcan® and Diamond® brands, which are leaders in their markets. For more information, visit ReynoldsKitchens.com and Hefty.com.

The Hefty® brand is thrilled to partner with the Chicago Cubs and neighbors to keep the Lakeview neighborhood beautiful throughout the 2018 season.

Lake Forest, Ill. – (September 29, 2018) – The Hefty® brand has partnered with the Chicago Cubs for multiple neighborhood cleanup initiatives in 2018, including:

Daily cleanups featuring branded Hefty® Trash Bag bins. Every morning, visitors and residents of the Lakeview community encounter the Cubs Cleanup Crew and one of the six branded Hefty® bins roaming the streets to help keep the sidewalks clean.

Let’s Pitch In! Earth Day event and monthly neighbor cleanups. A group of passionate neighbors approached the Cubs to help organize ongoing cleanups and Hefty® has supported the initiative in a big way. The program launched on Earth Day and Hefty® provided volunteers, branded bags and new branded bins to support the event. More than 100 volunteers picked up trash across 43 city blocks, totaling 1,000 pounds of trash and filling all six Hefty bins to the brim! The event was featured on various news stations and Cubs and Hefty social media channels. Since the April launch, cleanups have continued throughout the summer.

Neighborhood Grounds Crew Recognition. Hefty® and the Cubs recognized two neighborhood “Head Grounds Keepers” who have been most influential in cleanup efforts throughout the year. The recipients were celebrated for their significant contributions before the August 25, 2018, game at Wrigley Field.    

These new initiatives are helping drive a strong partnership with the Chicago Cubs as the Hefty® brand joins them in supporting and caring for the community, and will continue collaborating on cleanup initiatives the rest of 2018 and into next season.

Reynolds Consumer Products is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our Reynolds® and Hefty® brand products help make mealtime easier with preparation, cooking, cleanup, and storage solutions. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates, and cups. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. For more information visit ReynoldsKichens.com or Hefty.com. 

Lake Forest, Ill. – (September 17, 2018) – After receiving more than 9,000 applications, Reynolds Wrap® is proud to announce that Kari Blanks has been hired as our first-ever CGO!

Kari is an Oklahoma native with a serious love for BBQ. A self-proclaimed “foodie,” our newest team member knows her way around the kitchen and has been grilling since she was 14 years old.

Kari will be embarking on a two week journey beginning September 17 to scout out some of the best BBQ across the country. Throughout her stint as CGO, she’ll be documenting her experience, grilling techniques, and recommendations with drool-worthy photos and blog posts.

Tune in to ReynoldsKitchens.com  to follow Kari on her travels to Nashville, Memphis, Kansas City, Dallas, and Austin!

Reynolds Consumer Products is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our Reynolds® and Hefty® brand products help make mealtime easier with preparation, cooking, cleanup, and storage solutions. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates, and cups. Our products are available in the U.S. and internationally, including the Alcan® and Diamond® brands, which are leaders in their markets. For more information, visit ReynoldsKitchens.com and Hefty.com.

Reynolds Wrap is looking for a “CGO” to travel to the best barbeque cities across the country and report back on new grilling tips, tricks, recipes and techniques

Lake Forest, Ill. – (July 31, 2018) – Hungry? Good. Reynolds Wrap® ­– the durable, kitchen staple known for locking in delicious grilled flavors – is looking for its first ever Chief Grilling Officer. The team at Reynolds Wrap is committed to finding the most flavorful ways to grill your favorite food – which means they need help exploring the country in search of the best tips and techniques.  

This two week, paid gig offers unforgettable experiences in America’s most mouth-watering cities. In case that’s not clear enough: Eat food. Document the experience. Get paid! The Chief Grilling Officer, or “CGO’s” responsibilities are simple (and delicious); travel to some of the most notorious barbeque cities in the country to learn about grilling culture and new techniques for the Reynolds Wrap test kitchen.

“We’re on a mission here at Reynolds Wrap to identify the best grilling techniques and tips to share with backyard grillers” said Brienne Neisewander, brand director for Foil at Reynolds Consumer Products. “We’re looking for a truly passionate grilling enthusiast to lead the way across the country and discover hidden grilling gems.”

Need more incentive to get your mouth watering? The Reynolds Wrap CGO will receive a $10K stipend, pre-paid travel and lodging for you and (a very lucky) guest and amazing hookups at some of the most delicious restaurants from coast to coast. The photography and cooking techniques captured by the CGO will be featured on ReynoldsKitchens.com and Reynolds-owned social channels.

Now through August 13, applicants looking to land this food-filled summer gig can submit their best original grilling photo along with 100 words on why they’re the best person for the job at Reynolds. Applicants must be 21 years of age or older and a resident of the United States.

For more details and to apply, visit ReynoldsKitchens.com/Chief-Grilling-Officer

Reynolds Consumer Products is a leading provider of quality household essentials that have been trusted for generations. Our products make mealtime easier with solutions for preparation, cooking, cleanup, and storage.  In addition to our iconic Reynolds Wrap® Aluminum Foil; Reynolds KITCHENS® products include quality parchment paper, oven bags, slow cooker liners, wax bags, and baking cups. Our products are available in the U.S. at mass merchants, grocers, and other retail stores, and in approximately 100 countries throughout the world. For more information, visit ReynoldsKitchens.com.

MEDIA CONTACT:

Reynolds Consumer Products

Katie Alto

312.995.7401

Katie.Alto@olson.com