Lake Forest, Ill., April 11, 2018 — Reynolds Consumer Products is pleased to announce it will continue its partnership with the Chicago Cubs. Reynolds Wrap® aluminum foil, Hefty® trash bags and Hefty® party cups will be used at Wrigley Field as part of the new multi-year contract.

Fans will see the return of several sponsorships that engaged fans at the field and new additions, too!  

The Chicago Cubs - Reynolds Wrap® rain tarp will be used for the 2018 season and beyond. It was introduced in 2015 and on rain days, it is the largest physical “billboard” in the ballpark. Over the last three years, the tarp has delivered more than 450 million media impressions, including the August 2015 highlight when All-Star first baseman Anthony Rizzo jumped on top of the tarp in foul ground territory for a spectacular catch.

On May 22, Reynolds Wrap® foil is sponsoring the Cubs cap-shaped umbrella promotion for the first 10,000 early arriving fans. Also this season, a new 30-second video feature, “Greatest Catches,” will appear on the video board.

Hefty® party cups will be enhancing the “Cups Up” video board segment with fun, new footage that features Cubs players raising a Hefty Party cup to the crowd alongside live shots of cheering Cubs fans! Hefty branding also will continue to appear on every drink cup in the park, as well as on all ballpark cup holders.

Hefty® trash bags, the official trash bag of the Chicago Cubs, will continue to light up ballpark LEDs in bright Hefty orange after every Cubs home run as the sponsor of the “Hefty! Hefty! Hefty! Home Run Tracker.” The brand is excited to team up with the Cubs for a new neighborhood initiative called the Neighborhood Grounds Crew, which consist of a group of volunteers who will be cleaning up garbage with Hefty®-wrapped trash bins on streets neighboring the Friendly Confines throughout the season.

Lance Mitchell, CEO of Reynolds Consumer Products, said, “We are excited to be a partner as the Cubs begin the 2018 season – we are very proud of the Cubs success and happy to be a part of the experience at Wrigley Field. We’re not only pleased to be associated with the team, we’ve seen all the improvements to both the park and the community over the last few years, it gets better every year.” He added, “These types of promotions really add to the fan experience and resonate with so many of the people who choose our products … they definitely resonate with our employees.”

About Reynolds Consumer Products LLC
Reynolds Consumer Products is a leading provider of household products that simplify daily life so you can enjoy what matters most. Our Reynolds® and Hefty® brand products help make mealtime easier with preparation, cooking, cleanup, and storage solutions. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates, and cups. Our products are available in the U.S. and internationally, including the Alcan® and Diamond® brands, which are leaders in their markets. For more information, visit ReynoldsKitchens.com and Hefty.com.

Cobb County, Georgia and Boise, Idaho Awarded $50,000 Each to Implement Community Waste Recovery Programs

Lake Forest, IL - January 4, 2018 –

$50,000 grants have been awarded to organizations in Cobb County, Georgia (Keep Cobb Beautiful Inc.) and Boise, Idaho to establish the Hefty® EnergyBag™ program in their respective communities. The program offers an innovative approach to diverting plastics that are not currently recycled – such as chip bags and juice pouches – from landfills and converting the materials into valuable energy resources.

The two winning communities will provide collected materials to facilities utilizing advanced non-combustion conversion technologies, which can generate a liquid fuel, such as diesel. These technologies also have the longer-term potential to generate feedstocks in a closed loop system to produce new plastics, keeping resources in use and at their highest value and thereby helping create a more circular economy.

“Reynolds Consumer Products is proud to be a part of the Hefty® EnergyBag™ program,” said Dave Bryla, Business President for Reynolds Consumer Products. “Resource recovery of non-recycled plastics is a viable municipal process that can achieve many positive long-term environmental and economic results, including fewer tons of landfill waste, more local energy resources and less fossil energy dependence.”

“We look forward to working with each community as they implement the Hefty® EnergyBag™ program in their area in 2018,” said Jeff Wooster, global sustainability director for Dow Packaging and Specialty Plastics. “Cobb County and Boise’s adoption of the program is helping expand efforts to increase plastics recovery across North America.”

“Keep Cobb Beautiful Inc. is excited about this innovative program and is looking forward to bringing plastic recovery options and technology to Cobb County residents,” said Kimberly White, executive director for Keep Cobb Beautiful Inc.

"The City of Boise is committed to sustainability. This program provides an important tool in managing our post-consumer plastics responsibly," said Catherine Chertudi, environmental program manager with the City of Boise. "The opportunity to keep more plastics out of the landfill through this innovative recovery program is very exciting."

Matt Maurer of Reynolds Consumer Products added, “Collaboration is key to the success of a program and we are very excited to work with the new program partners as they implement the Hefty® EnergyBag™ program in their communities”.

To date, Hefty® EnergyBag™ curbside and non-curbside programs, which include a 2014 EnergyBag™ Pilot in Citrus Heights, California, have diverted more than 17 tons of plastics from the landfill. The first full-scale Hefty® EnergyBag™ program launched in Omaha in September 2016. In its first year, the Hefty® EnergyBag™ Omaha program has collected more than 19,500 bags and diverted approximately 11 tons of plastics, the equivalent to approximately 8.6 million snack-sized chip bags, from the landfill.

To learn more about the Hefty® EnergyBag™ program, visit www.heftyenergybag.com.

Reynolds KITCHENS™ Parchment Paper with SmartGrid®, Wax Paper Sandwich Bags, and
Small Size Slow Cooker Liners will hit shelves this fall 

Lake Forest, Ill.  – (August 8, 2017) – Reynolds Consumer Products, a leader in imagining better ways to cook, eat and live with their Reynolds Wrap® and Reynolds KITCHENS™ brands, is announcing three new products: Reynolds KITCHENS™ Parchment Paper with SmartGrid®, Wax Paper Sandwich Bags, and Small Size Slow Cooker Liners. Whether you’re packing lunches, cooking a slow cooker meal for 1-3 people or whipping up a delicious batch of cookies for the holidays, each new product is designed to make cooking and enjoying meals faster, easier and better.

Reynolds KITCHENS™ Parchment Paper with SmartGrid® comes with a built-in gridline pattern that enables you to easily cut the paper to perfectly fit any size pan. In addition to all the benefits of traditional parchment paper, including non-stick and easy clean-up, the gridline pattern helps space food out evenly for better baking.

Reynolds KITCHENS™ Wax Paper Sandwich Bags are responsibly sourced paper bags that come with a collection of colorful closure stickers to help keep sandwiches, snacks and party favors fresh and portable. Made with 50% unbleached paper fibers, these are on-the-go sandwich bags you can feel good about.

Reynolds KITCHENS™ Small Size Slow Cooker Liners are the product you know and love, now offered in a smaller, 1-3 quart size. The annoyance of soaking and scrubbing your slow cooker is eliminated with a fast and easy cleanup time of 8 seconds or less, guaranteed! With the new smaller sizes, meal time is made easier for households with up to three people.

“At Reynolds Kitchens, we’re all about creating innovations that help bring families together and keep them one step ahead in their busy lives,” said Michelle Flood, marketing director at Reynolds Consumer Products. “Each new product was created to help people feel confident when baking, provide fast and easy clean-up when slow cooking, or feel good taking food on the go.”

Reynolds KITCHENS™ Small Size Slow Cooker Liners (MSRP: $2.79 for 5-count) and Wax Paper Sandwich Bags (MSRP: $3.99 for a 50-count package) will be available online and in select grocery retailers beginning in August while Parchment Paper with SmartGrid® (MSRP: $3.99 for a 45 square ft. roll) will be available nationally across mass, grocery and online retailers beginning in September.

Visit ReynoldsKitchens.com for specific product availability both online and locally via the “Buy Now” tool.

Reynolds Consumer Products is a leading provider of quality household essentials that have been trusted for generations. Our products make mealtime easier with solutions for preparation, cooking, cleanup, and storage.  In addition to our iconic Reynolds Wrap® Aluminum Foil; Reynolds KITCHENS™ products include quality parchment paper, oven bags, slow cooker liners, wax bags, and baking cups. Our products are available in the U.S. at mass merchants, grocers, and other retail stores, and in approximately 100 countries throughout the world. For more information, visit ReynoldsKitchens.com.

MEDIA CONTACT:

Reynolds Consumer Products 
Jessie Crawford
312-854-8902
jessie.crawford@olson.com

Sweepstakes offers Prizes for Schools and Families for Back-to-School

Lake Forest, Ill, July 21, 2017 — For the second year, Hefty® and Reynolds® Box Tops products are teaming up to help families make the school year ahead easier in a promotion themed “PREP YOUR PANTRY.”

From July 21st and August 29th, consumers can play the instant win game daily for a chance to win one of 2,000 Hefty® and Reynolds® product kit prizes (50 per day) and one of five 10,000 Bonus Box Tops prizes with a value of $1,000 to be awarded to their school!

New This Year – In addition to the instant win game and sweepstakes, a new element “Learn and Earn” features Hefty® and Reynolds® product videos that include demonstrations, education and tips. Each completed video view results in more sweepstakes entries, a strong engagement tactic!

Digital and Social Media, in addition to a Social Influencer program with stories created to support Hefty® and Reynolds® Box Tops products will drive awareness!

The promotion is hosted on the Box Tops for Education microsite www.PrepYourPantrySweeps.com.

To Date - Purchases of Hefty® and Reynolds® brand products have generated over $5.3 million to schools through the Box Tops For Education™ partnership.  

Which Hefty® and Reynolds® brand products participate? Hefty® trash bags, Hefty® cups, Hefty® plates, Reynolds® parchment paper, Reynolds® slow cooker liners, Reynolds® oven bags, Reynolds Stay Brite® baking cups and bakeware pans.

For a complete listing of all participating products, visit Box Tops for Education.

 It’s a family affair for the WWE Superstar and actor, who brings reinforcements to continue touting the ultra strength and ultra low price of Hefty’s best bag ever

Lake Forest, Ill, July 17, 2017 — He’s back. After successfully launching Hefty® Ultra Strong™ trash bags with a creative campaign that invigorated the memorable “Hefty vs. Wimpy” theme and iconic “Hefty Hefty Hefty!” chant, Hefty® is welcoming back WWE Superstar and actor John Cena as the star of its latest Ultra Strong™ trash bag ads launching today. New to the multimedia campaign, which was created by Havas Chicago for the second year in a row, is his real-life mom, Carol Cena, who stars as herself to prove that mother knows best when it comes to buying the very best trash bags offering high performance quality at an ultra low price.

“Incorporating John Cena’s mom brings a fresh approach to a campaign that has helped energize and modernize the brand,” said Lisa Smith, Vice President of Marketing at Hefty. “Her performance adds a humorous twist to the ads consumers have enjoyed over the past year. It also helps reinforce the key qualities of the Hefty® Ultra Strong™ line they love, with features like Arm & Hammer™ Odor Control and Triple Action technology at an ultra low price.”

John Cena adds, “I couldn’t have asked for a better costar than my mom. She has an amazing sense of humor and is the epitome of a strong woman having raised five boys. Her comedic chops really shine through, and I’m excited for the world to see just how funny she is.”

The ads, which span TV, digital and social media, once again incorporate Hefty®’s trademark witty humor, brains and brawn to demonstrate the bags’ incredible strength and low cost in a memorable way. In “Mom Knows Best,” Carol Cena joins John in the grocery aisle to deter a shopper from buying a Wimpy trash bag. Carol uses a more physical approach on the unsuspecting shopper to suggest Hefty® Ultra Strong™ bags as a better option. A second spot, “Waiting Husbands,” features John explaining the benefits of Hefty® Ultra Strong™ strength and savings to three infatuated women, while their unknowing husbands are left impatiently waiting at the front of the grocery store.

“For this campaign, we knew we wanted to stay true to our original concept, which went away from a typical ‘kitchen-mess’ scenario and used pop culture relevancy to speak to Hefty’s audience,” said Jason Peterson, Chairman and CCO of Havas North America. “We’ve taken classic elements from the brand heritage and brought them to life in an edgier, unconventional way. This time around we used relatable tongue-in-cheek situations, like flirtatious women and John Cena’s real-life mom, to speak to Hefty consumers more authentically.”    

For more information about the Hefty® Ultra Strong™ with Arm & Hammer™ Odor Control trash bag line, click here. The new campaign spots can be viewed here.

About Reynolds Consumer Products LLC
Reynolds Consumer Products provides quality household essentials and world-class brands. Hefty® is best known for strong, dependable waste bags; but is also a leader in slider bags, foam plates, and plastic cups. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil; Reynolds® brand parchment paper, oven bags, slow cooker liners, and baking cups; and Cut-Rite® wax paper. Our products are available in the U.S. at mass merchants, grocers, and other retail stores and in approximately 100 countries throughout the world. For more information, please visit www.Hefty.com,  www.facebook.com/Hefty, and www.ReynoldsKitchens.com.

About Havas Chicago
Havas Chicago is an agency committed to reinvigorating iconic American brands through cultural relevance. We bring an unmatched understanding of Millennials’ mindsets and behaviors, and a passion for embracing the emerging trends shaping business and pop culture. Part of Havas Worldwide (Euronext Paris SA: HAV.PA), a leading integrated marketing communications agency and the first to be named Global Agency of the Year by both Advertising Age and Campaign in the same year, we fuse an independent spirit with global scale, and are united by a shared mission to be the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Learn more at our website: www.chi.havasworldwide.com, our blog: www.havashivemind.com, or follow us on Twitter: @HavasWWChicago, Facebook: https://www.facebook.com/HavasChicago, and Instagram: @HavasChi.

ARM & HAMMER, the ARM & HAMMER logo and the distinctive trade dress are trademarks of Church & Dwight Co., Inc. www.armandhammer.com. Used under license by Reynolds Consumer Products LLC.

Media Contact:
Havas Formula
ReynoldsBrands@havasformula.com
312-229-0605

MIDLAND, Mich. – July 12, 2017 – The Dow Chemical Company

(NYSE: DOW) announced today it has partnered with Keep America Beautiful (KAB) to award two $50,000 grants for organizations to establish Hefty® EnergyBag™ programs in their communities. The program is an innovative approach to diverting non-recycled plastics – like chip bags and juice pouches – from landfills and converting the materials into valuable energy sources.

“The Hefty® EnergyBag™ program demonstrates Dow’s commitment to advancing a circular economy, a pillar of our 2025 Sustainability Goals,” said Neil Hawkins, chief sustainability officer for Dow. “These grants are essential to growing this important initiative and showing the power of a collaborative blueprint for reducing landfill waste and waste released to the environment, two critical global priorities.”

The grant application is open to municipalities, non-profits, materials recovery facilities and other qualifying organizations. Dow will provide grant recipients with the blueprint to develop a successful Hefty®EnergyBag™ program and will facilitate planning and implementation. Recipients will ultimately manage the programs and solicit involvement of key community stakeholders.

“At Keep America Beautiful, we look for innovative ways to promote and increase recycling in our communities,” said Brenda Pulley, senior vice president of recycling for Keep America Beautiful. “The Hefty® EnergyBag™ program provides a convenient way to collect plastic materials that would otherwise end up in the landfill and offers a platform to promote positive recycling behaviors.”

The grant program builds on Dow’s long-standing relationship with KAB and will be funded through the Company’s Global Citizenship Impact Fund, a unique way to unlock business value while driving social impact. The fund provides financial resources for business-aligned global citizenship initiatives focused on three key impact areas: access to clean drinking water, packaging to prevent food waste and post-consumer waste management.

“The Hefty® EnergyBag™ program is a true proof point for our efforts to redefine the role of business in society,” said Diego Donoso, business president for Dow Packaging and Specialty Plastics. “By sharing expertise and resources with communities, we are enabling them to develop sustainable Hefty® EnergyBag™ programs in their backyards – a crucial step as we look to scale the initiative across the country.”

The first full-scale Hefty® Energy Bag™ program was launched in Omaha in September 2016 and has since expanded from 6,000 to 8,500 households. As of June 2017, the Omaha program has collected more than 13,000 bags of previously non-recycled plastics, diverting more than six tons of waste previously destined for landfills.

The Omaha program is based on the success of a 2014 Energy Bag Pilot in Citrus Heights, Calif. and is a collaborative effort between Dow, Reynolds Consumer Products, Recyclebank, First Star Recycling, Conagra Brands and Systech Environmental Corporation.

To learn more about the Hefty® EnergyBag™ program visit Hefty.com.

About Dow
Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from material, polymer, chemical and biological science to help address many of the world's most challenging problems, such as the need for fresh food, safer and more sustainable transportation, clean water, energy efficiency, more durable infrastructure, and increasing agricultural productivity. Dow's integrated, market-driven portfolio delivers a broad range of technology-based products and solutions to customers in 175 countries and in high-growth sectors such as packaging, infrastructure, transportation, consumer care, electronics, and agriculture. In 2016, Dow had annual sales of $48 billion and employed approximately 56,000 people worldwide. The Company's more than 7,000 product families are manufactured at 189 sites in 34 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.  

About Keep America Beautiful
At Keep America Beautiful, we want to ensure that beauty is our lasting signature. A leading national nonprofit, Keep America Beautiful inspires and educates people to take action every day to improve and beautify their community environment. We envision a country in which every community is a clean, green, and beautiful place to live. Established in 1953, Keep America Beautiful provides the expertise, programs and resources to help people End Littering, Improve Recycling, and Beautify America’s Communities. The organization is driven by the work and passion of more than 600 state and community-based Keep America Beautiful affiliates, millions of volunteers, and the support of corporate partners, municipalities, elected officials, and individuals. To donate or take action, visit kab.org. Follow us on Twitter and Instagram, like us on Facebook, or view us on YouTube.

About Reynolds Consumer Products 
Reynolds Consumer Products is a leading provider of quality household essentials that have been trusted for generations. Our Reynolds® and Hefty® brand products help with preparation, cooking, cleanup, and storage. The Hefty® brand is best known for strong, dependable waste bags, available in the U.S. at mass merchants, grocers, and other retail stores nationwide. For more information, visit Hefty.com.

®TM Trademark of The Dow Chemical Company (“Dow”) or an affiliated company of Dow

For further information contact:
Jarrod Erpelding
Corporate Media Relations
+1-989-633-1863

jarrod.erpelding@dow.com

LAKE FOREST, Ill., June 12, 2017  --  Hefty® Party Cups in partnership with select baseball stadiums from coast-to-coast, is pairing up the fun of baseball season with the chance for fans to participate in a flip cup tournament for bragging rights as the country's Hefty® Flip Cup Champion. Residents and die-hard baseball fans alike from three major U.S. cities -- Pittsburgh, St. Louis and Los Angeles -- can compete in the Hefty® Flip Cup Challenge throughout the months of June and July. Winning teams from each city will be rewarded a chance to participate in the all-expense paid trip to the Hefty® Flip Cup Finals in Miami. These exciting events reflect the spirit of fun and camaraderie symbolized by Hefty® Party Cups.

"In 2016 Hefty® Party Cups set the world record by hosting the world’s largest flip cup game in Chicago," said Carlee Bilello, Senior Marketing Communications Manager, Hefty® Tableware. "We aim to build on that success by bringing the flip cup tournament to more cities across the U.S., and inviting more fans to Party Hefty®."

Hefty® Party Cups will kick off the multi-city tournament on Saturday, June 17 at PNC Park in Pittsburgh with Steel City's very own Roberto Clemente Award Winning first baseman, Kevin Young, giving fans a once-in-a-lifetime opportunity to meet the former professional baseball player. Following the tournament's kickoff, additional pop-up flip cup games will take place on Saturday, June 24, at Ballpark Village in St. Louis with an appearance by former World Series Champion Brad Thompson, as well as a game on Saturday, July 1 in Anaheim with a visit from Angels Hall of Famer Chuck Finley.

"Being a part of the Hefty Flip Cup Challenge is an exciting opportunity to provide fans with some celebratory summer fun," said Chuck Finley, former left-hander for the Anaheim Angels and 2009 Angels Hall of Fame inductee. "It's always great to come back to the stadium, especially when I get the chance to interact with loyal fans."

Just in time for the Hefty® Flip Cup Challenge, the brand is unveiling its new and improved Party Cup which includes an updated modern design with contoured curves, making it the perfect cup to be used at each of the Flip Cup Tournament locations.

For more information on the Hefty® Flip Cup Challenge, including locations and timing, please visit the What's New Page on Hefty.com or follow the campaign on Twitter and Facebook using #PartyHefty.

Reynolds Consumer Products Inc.
Reynolds Consumer Products provides quality household essentials and world-class brands. Hefty® is best known for strong, dependable waste bags; but is also a leader in plastic cups, foam plates, and slider bags.  Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil; Reynolds® brand parchment paper, oven bags, slow cooker liners, and baking cups; and Cut-Rite® wax paper. Our products are available in the U.S. at mass merchants, grocers, and other retail stores and in over 100 countries throughout the world.  For more information, please visit www.ReynoldsConsumerProducts.com and www.Hefty.com

New Labels Provide Information on Product and Package Composting

Lake Forest, Ill., – November 30, 2016 – Reynolds Consumer Products is pleased to be a partner in a new labeling standard called “How2Compost” that provides composting information directly on the labels of compostable products. Packaging with the How2Compost label will tell you if it's compostable in industrial composting facilities, where they exist. Some packages with the How2Compost label could even be compostable in backyards. Alongside the label, How2Compost is also working with industry stakeholders to expand and improve composting infrastructure in the United States.

The How2Compost label was developed by Sustainable Packaging Coalition in conjunction with the Biodegradable Products Institute (BPI), the leading compostable packaging certification program. Every package featuring How2Compost label is either certified compostable by BPI, or contains a certified product so consumers can trust that it has gone through required testing and is third-party verified in accordance with standards related to industrial composting facilities.

Along with Eco-Products, Reynolds Consumer Products is one of the first members of the program and will be using the How2Compost label on selected Hefty® disposable tableware products.

“Reynolds has been a proud member of How2Recycle and we are excited to join How2Compost. We hope that clarifying how our products and packaging can be recovered will encourage our consumers to participate in recycling and composting programs in their communities,” said Jessica Weninger, Senior Manager of Innovation & Sustainability, Reynolds Consumer Products. “We will be using the How2Compost label on our Hefty microwavable paper plates, and look forward to adding more compostable products in the future.”

Companies can choose to become a member of How2Compost in order to feature the label on their BPI-certified packaging, to provide additional consumer clarity on the compostability of the various packaging components and related products. How2Compost is an extension of the successful How2Recycle program. The How2Recycle and How2Compost labels are a next-generation labeling system that brings harmonization and precision to recovery claims on packaging and is designed in accordance with the Federal Trade Commission’s guidance over environmental marketing claims.

How2Compost can be used seamlessly next to the How2Recycle label on packaging, for instances where a package can either be recycled or composted, or has some components that are compostable and some that are recyclable.

To learn more, visit the How2Compost and How2Recycle websites.

Program could divert an estimated 36 tons of plastics from landfills in its first phase

Lake Forest, Ill., – September 21, 2016, – Hefty Energy Bag, a unique program designed to convert previously non-recycled plastics into energy, has launched in the Omaha area. Plastics collected through the program will be sorted at a local recycling facility and converted into energy used in cement production. The program’s initial phase could divert an estimated 36 tons of previously non-recycled plastic from landfills.

Using Hefty Energy Bags – bright orange bags produced by Reynolds Consumer Products – 6,000 Recyclebank members in the Omaha area can collect previously non-recycled plastics, including chip bags, candy bar wraps and drink pouches. Instead of putting these items in a landfill, residents will now be able to collect these plastics in Hefty Energy Bags and toss them in their regular recycling bins and carts. From there, the bags are sorted at a local First Star Recycling facility and transferred to Systech Environmental Corporation, where the bags and all their contents will be converted into energy to make cement.

This cutting-edge resource recovery program is a collaborative effort between The Dow Chemical Company, Reynolds Consumer Products, Recyclebank, First Star Recycling, Conagra Foods, and Systech Environmental Corporation.

To learn more about the Hefty Energy Bag program, visit www.HeftyEnergybag.com.

John Cena combines strength and humor for Hefty® in new campaign showcasing the brand’s best bag ever for a new low price

Lake Forest, Ill, July 18, 2016 — Inspired by the classic “Hefty! Hefty! Hefty!” chant, which became a consumer phenomenon in the 1980s, Hefty® and Havas Worldwide Chicago today introduced a national campaign unveiling a fresh take on the famous slogan to launch the brand’s Ultra Strong™ trash bags—Hefty®’s best bag ever for a new low price. The campaign stars WWE Superstar John Cena alongside established actor and comedy star Rob Schneider. Cena’s character, which embodies Hefty®’s strength, takes a few subtle jabs at his wimpy counterpart, played by Schneider, to infuse the classic storyline with muscles, wit, and hilarity. The comprehensive advertising initiative marks a significant investment for the brand, and the new line represents Hefty®’s first trash bag portfolio refresh in years.

"Hefty® Ultra Strong™ represents a significant leap in the performance of our trash bags,” said Lisa Smith, Vice President of Marketing at Hefty. “We thought the best way to share this exciting product evolution was by utilizing John Cena and Rob Schneider to reintroduce ‘Hefty vs. Wimpy’ as well as the ‘Hefty! Hefty! Hefty!’ chant that everyone knows and loves in a modern way and with a humorous twist.”

Hefty® worked with Havas Chicago to develop a multimedia product launch campaign that spans various platforms including TV, digital, and social media. The ads incorporate the Hefty® trademark witty humor to clearly demonstrate the new product’s decreased price and improved strength in a powerful and memorable way—trashing the tired garbage bag advertising mold. From flexing pectoral muscles in the checkout line to “average-man-turned-Cena” transformations in-aisle, the spots highlight the strength, savings, and smarts that come from buying Hefty®’s new Ultra Strong™ trash bags. Leveraging the brand’s equity in the triple-Hefty® tagline, these quick quips serve to revive the classic chant in an exciting way that will leave viewers saying, “Hefty! Hefty! Hefty!” over and over again.

“We didn’t want to show another mom in the kitchen needing a strong bag to help her clean up after her messy family. That’s just not how life is anymore,” said Havas CCO Jason Peterson. “Our target is a varied group and these amusing, unconventional ads will speak to them in a way a trash bag company hasn’t before.”

Hefty® created its best bag ever by integrating the latest trends with consumers’ preferred features. Hefty® Ultra Strong™ trash bags are powered by Arm & Hammer™ odor control and come in a variety of scents. The new line of trash bags also includes improved strength and a break-resistant drawstring. Product details include:

• ARM & HAMMER™ patented odor neutralizer
• Fresh, invigorating scents, including Clean Burst™, Tropical Paradise™, Lavender & Sweet Vanilla™, White Pine Breeze™, Crisp Orchard Apple™, Citrus Twist™, Pomegranate Mist™ and Scent Free
• Active tear resistant technology for better puncture-resistance
• Break resistant grip drawstring that prevents the bag from falling inside the can
• 100% satisfaction guarantee: Hefty® can handle all your trash bag needs, or your money back

For more information, please click here. Campaign spots can be viewed here, here and here.

About Reynolds Consumer Products LLC
Reynolds Consumer Products provides quality household essentials and world-class brands. Hefty® is best known for strong, dependable waste bags; but is also a leader in slider bags, foam plates, and plastic cups. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil; Reynolds® brand parchment paper, oven bags, slow cooker liners, and baking cups; and Cut-Rite® wax paper. Our products are available in the U.S. at mass merchants, grocers, and other retail stores and in approximately 100 countries throughout the world. For more information, please visit www.ReynoldsKitchens.com and www.Hefty.com.

About Havas Chicago
Havas Chicago is an agency committed to reinvigorating iconic American brands through cultural relevance. We bring an unmatched understanding of Millennials’ mindsets and behaviors, and a passion for embracing the emerging trends shaping business and pop culture. Part of Havas Worldwide (Euronext Paris SA: HAV.PA), a leading integrated marketing communications agency and the first to be named Global Agency of the Year by both Advertising Age and Campaign in the same year, we fuse an independent spirit with global scale, and are united by a shared mission to be the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Learn more at our website: www.chi.havasworldwide.com, our blog: www.havashivemind.com, or follow us on Twitter: @HavasWWChicago, Facebook: https://www.facebook.com/HavasChicago, and Instagram: @HavasChi.

About Church & Dwight
Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER™ brand name and other well-known trademarks.

ARM & HAMMER, the ARM & HAMMER logo and the distinctive trade dress are trademarks of Church & Dwight Co., Inc. www.armandhammer.com. Used under license by Reynolds Consumer Products LLC.