John Cena combines strength and humor for Hefty® in new campaign showcasing the brand’s best bag ever for a new low price

Lake Forest, Ill, July 18, 2016 — Inspired by the classic “Hefty! Hefty! Hefty!” chant, which became a consumer phenomenon in the 1980s, Hefty® and Havas Worldwide Chicago today introduced a national campaign unveiling a fresh take on the famous slogan to launch the brand’s Ultra Strong™ trash bags—Hefty®’s best bag ever for a new low price. The campaign stars WWE Superstar John Cena alongside established actor and comedy star Rob Schneider. Cena’s character, which embodies Hefty®’s strength, takes a few subtle jabs at his wimpy counterpart, played by Schneider, to infuse the classic storyline with muscles, wit, and hilarity. The comprehensive advertising initiative marks a significant investment for the brand, and the new line represents Hefty®’s first trash bag portfolio refresh in years.

"Hefty® Ultra Strong™ represents a significant leap in the performance of our trash bags,” said Lisa Smith, Vice President of Marketing at Hefty. “We thought the best way to share this exciting product evolution was by utilizing John Cena and Rob Schneider to reintroduce ‘Hefty vs. Wimpy’ as well as the ‘Hefty! Hefty! Hefty!’ chant that everyone knows and loves in a modern way and with a humorous twist.”

Hefty® worked with Havas Chicago to develop a multimedia product launch campaign that spans various platforms including TV, digital, and social media. The ads incorporate the Hefty® trademark witty humor to clearly demonstrate the new product’s decreased price and improved strength in a powerful and memorable way—trashing the tired garbage bag advertising mold. From flexing pectoral muscles in the checkout line to “average-man-turned-Cena” transformations in-aisle, the spots highlight the strength, savings, and smarts that come from buying Hefty®’s new Ultra Strong™ trash bags. Leveraging the brand’s equity in the triple-Hefty® tagline, these quick quips serve to revive the classic chant in an exciting way that will leave viewers saying, “Hefty! Hefty! Hefty!” over and over again.

“We didn’t want to show another mom in the kitchen needing a strong bag to help her clean up after her messy family. That’s just not how life is anymore,” said Havas CCO Jason Peterson. “Our target is a varied group and these amusing, unconventional ads will speak to them in a way a trash bag company hasn’t before.”

Hefty® created its best bag ever by integrating the latest trends with consumers’ preferred features. Hefty® Ultra Strong™ trash bags are powered by Arm & Hammer™ odor control and come in a variety of scents. The new line of trash bags also includes improved strength and a break-resistant drawstring. Product details include:

• ARM & HAMMER™ patented odor neutralizer
• Fresh, invigorating scents, including Clean Burst™, Tropical Paradise™, Lavender & Sweet Vanilla™, White Pine Breeze™, Crisp Orchard Apple™, Citrus Twist™, Pomegranate Mist™ and Scent Free
• Active tear resistant technology for better puncture-resistance
• Break resistant grip drawstring that prevents the bag from falling inside the can
• 100% satisfaction guarantee: Hefty® can handle all your trash bag needs, or your money back

For more information, please click here. Campaign spots can be viewed here, here and here.

About Reynolds Consumer Products LLC
Reynolds Consumer Products provides quality household essentials and world-class brands. Hefty® is best known for strong, dependable waste bags; but is also a leader in slider bags, foam plates, and plastic cups. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil; Reynolds® brand parchment paper, oven bags, slow cooker liners, and baking cups; and Cut-Rite® wax paper. Our products are available in the U.S. at mass merchants, grocers, and other retail stores and in approximately 100 countries throughout the world. For more information, please visit www.ReynoldsKitchens.com and www.Hefty.com.

About Havas Chicago
Havas Chicago is an agency committed to reinvigorating iconic American brands through cultural relevance. We bring an unmatched understanding of Millennials’ mindsets and behaviors, and a passion for embracing the emerging trends shaping business and pop culture. Part of Havas Worldwide (Euronext Paris SA: HAV.PA), a leading integrated marketing communications agency and the first to be named Global Agency of the Year by both Advertising Age and Campaign in the same year, we fuse an independent spirit with global scale, and are united by a shared mission to be the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Learn more at our website: www.chi.havasworldwide.com, our blog: www.havashivemind.com, or follow us on Twitter: @HavasWWChicago, Facebook: https://www.facebook.com/HavasChicago, and Instagram: @HavasChi.

About Church & Dwight
Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER™ brand name and other well-known trademarks.

ARM & HAMMER, the ARM & HAMMER logo and the distinctive trade dress are trademarks of Church & Dwight Co., Inc. www.armandhammer.com. Used under license by Reynolds Consumer Products LLC.

Hefty® and the Chicago Cubs to host the World’s Largest Flip Cup Game for Charity at Wrigley Field on June 3, 2016

CHICAGO, MAY 25, 2016 — Hefty® in partnership with the Chicago Cubs today announced the launch of “Hefty Flips for Charity,” a new activation that celebrates the spirit of fun and camaraderie symbolized by Hefty® Ultimate™ Party Cups. On June 3, 2016 Hefty will host the World’s Largest Flip Cup Game at Wrigley Field and donate a total of $40,000 to two charities of the Cubs players’ choice.  

Following the Cubs home game against the Arizona Diamondbacks on June 3 at 1:20 p.m. CST, participating fans will converge on Wrigley Field—led by Cubs’ player team captains—to set the world record for the largest flip cup game ever played. The cups will be filled with water, and participants will take turns drinking the liquid and then flipping the cup so it stands upright on the table, signaling the next person to take his or her turn. The first team to finish wins. Officials from RecordSetter.com, an independent, third party validating organization, will be present at the game to witness the historic feat and designate the event with official world record status. At the conclusion of the game, Fans are invited to capture and share the fun on social media using the hashtag #HeftyFlipCup.

Hefty® Ultimate™ Cups became the Official Cups of the Chicago Cubs and Wrigley Field through a partnership that was announced last April between the Chicago Cubs and Reynolds Consumer Products. Since then, the collaboration between these two iconic Chicago brands has resulted in innovative activations such as the Reynolds Wrap™ foil tarp that covers the entire baseball diamond when it rains. Hefty has also focused on creating content designed to spark social engagement, teaming with agency partner Havas Chicago to create the “Hefty® Ultimate™ Cubs Game” online video, which generated more than one million views on Hefty’s YouTube channel, and most recently Cubs and Hefty co-branded Snapchat filters.

“By hosting the World’s Largest Flip Cup Game for Charity we wanted to create an experience that captures the brand spirit of bringing people together with a sense of fun and friendly competition, all within the context of how consumers are already using our party cups,” said Lynnette Hinch, Director of Marketing, Hefty® Tableware.

About Reynolds Consumer Products LLC Reynolds Consumer Products provides quality household essentials and world-class brands. Hefty® is best known for strong, dependable waste bags; but is also a leader in slider bags, foam plates, and plastic cups.  Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil; Reynolds® brand parchment paper, oven bags, slow cooker liners, and baking cups; and Cut-Rite® wax paper. Our products are available in the U.S. at mass merchants, grocers, and other retail stores and in approximately 90 countries throughout the world.  For more information, please visit www.ReynoldsConsumerProducts.comand www.Hefty.com.

Hefty’s best trash bag ever

Lake Forest, Ill., April 27, 2016 – Hefty® is proud to announce new Hefty® Ultra Strong, Hefty’s best trash bag ever!

Each Hefty® Ultra Strong bag contains ARM & HAMMER™ patented odor neutralizer*, a powerful brand trusted by generations of Americans. Other Hefty-Hefty-Hefty improvements include enhanced strength and puncture-resistance, an improved gripping drawstring, and fresh scents!

“Hefty® is known for our strength, but we’re always looking for ways to improve our products,” said Lisa Smith, Vice President of Marketing. “With Hefty® Ultra Strong, we’re promising not only exceptional performance, but a great value backed by the Hefty® guarantee.”

Hefty® Ultra Strong trash bags feature:

• ARM & HAMMER™ patented odor neutralizer
• Active tear resistant technology for better puncture-resistance
• Fresh, invigorating scents, including Clean Burst™, Tropical Paradise™, Lavender & Sweet Vanilla™, White Pine Breeze™, Crisp Orchard Apple™, Citrus Twist™, Pomegranate Mist™ and Scent Free
• Break resistant grip drawstring that prevents the bag from falling inside the can
• 100% satisfaction guarantee: Hefty® can handle all your trash bag needs, or your money back

About Reynolds Consumer Products Inc.
Reynolds Consumer Products provides quality household essentials and world-class brands. Hefty® is best known for strong, dependable waste bags; but is also a leader in slider bags, foam plates, and plastic cups.  Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil; Reynolds® brand parchment paper, oven bags, slow cooker liners, and baking cups, and Cut-Rite® wax paper. Our products are available in the U.S. at mass merchants, grocers, and other retail stores in over 100 countries throughout the world.  For more information, visit www.ReynoldsConsumerProducts.com and www.Hefty.com.

* Arm & Hammer, the Arm & Hammer logo, Clean Burst, Tropical Paradise, and the distinctive trade dress are trademarks of Church and Dwight Co., Inc. and are used under license.

Media Contact
Britta Olson
Britta.Olson@olson.com
312.577.1764

Lake Forest, Illinois, July 1, 2014 – Reynolds Consumer Products LLC is pleased to announce it has acquired from Novelis Inc. its North American foil products business, known as Novelis Foil Products. The business will be operated by a newly formed subsidiary, Reynolds Consumer Products Canada Inc., and will provide a new strategic growth platform for foil and other household products. The business will continue to produce consumer and foodservice foil products, including *Alcan® aluminum foil paper, containers, and aluminum foilware.

The purchase includes foil manufacturing plants and offices in Toronto, Ontario, and Vancouver, British Columbia, office and distribution facilities in Montreal, Quebec, and a U.S. sales office in LaGrange, Georgia. Reynolds Consumer Products Canada Inc. will also continue to operate a third-party-owned warehouse in Mississauga, Ontario. Customer contracts will be honored and employees have been transitioned to the new company.

The Alcan® brand name is a trademark owned by Rio Tinto PLC, and is not included in the purchase. Reynolds Consumer Products Canada has licensed the Alcan® brand name and will continue to produce and sell foil under the Alcan® brand, Canada’s most well-known brand of foil.

Reynolds Consumer Products, a producer of quality household products for consumers under multiple brands, is pleased to add the Alcan® brand to its offerings. Growth is an essential part of the company’s strategy, including growth through bolt-on acquisitions.

"Our sole focus as a CPG company is producing quality consumer products and we look forward to expanding business operations and capacity. This purchase provides the infrastructure to allow greater flexibility and growth in additional markets," said Lance Mitchell, CEO, Reynolds Consumer Products. "We will leverage our scale to operate efficiently while maintaining product quality and service."

Novelis Inc. is the global leader in aluminum rolled products and the world's largest recycler of aluminum. Novelis supplies premium aluminum sheet and foil products to automotive, transportation, packaging, construction, industrial and electronics markets throughout North America, Europe, Asia and South America. For more information, visit www.Novelis.com.

Reynolds Consumer Products is a leading provider of quality household essentials that have been trusted for generations, including aluminum foil, foil pans, parchment paper, wax and freezer paper, cooking bags, slow cooker liners, trash bags, disposable tableware, and food storage bags. Reynolds® and Hefty® brand products make meal time easier with preparation, cooking, cleanup, and storage products. Its branded and private label products are available in the U.S. at mass merchants, grocers, and other retail stores, and in over 100 countries throughout the world. For more information, visit ReynoldsConsumerProducts.com.

* The Alcan® brand name is a trademark owned by Rio Tinto PLC.

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Media contact:

Kris Hildy

847-482-4081